What are the responsibilities and job description for the Marketing Lead position at Collinear AI?
Company Overview
AI hallucinates - and we all know it! Unsafe / hallucinated content poses a significant risk to enterprises. Collinear is building proprietary AI judges to help enterprises assess their AI tools, guard against unsafe//hallucinated content and improve performance over time.
We are a young, early stage company with seasoned AI technologists and entrepreneurs from HuggingFace, Stanford, CMU, Google and Wharton. Backed by top-tier Silicon Valley VCs, we are on a mission to make AI deployment safer and more reliable!
About the Role
We are seeking our first Marketing hire, someone who can refine our product messaging, drive go-to-market strategies, and collaborate closely with sales, engagement, and product teams to ensure customer needs are met at each stage of the lifecycle. If you are a strategic thinker with a proven track record in product marketing and B2B SaaS, we’d love to hear from you!
Key Responsibilities
- Develop and implement product positioning and messaging that differentiates Collinear in the market and resonates with our target audience
- Serve as the key liaison between product, GTM, and engagement, ensuring alignment on feature releases, collateral, and messaging
- Collaborate with customers to create case studies and co-branded success stories
- Own development and standardization of GTM and engagement collateral (one-pagers, slide decks, blog posts, battle cards) to effectively communicate our value proposition
- Conduct market research to deeply understand user personas, competition, and trends, ensuring product-market fit
- Use marketing approaches (paid, social media, email, webinars, conferences, content) to increase awareness and adoption
- Monitor and analyze campaign and product launch performance, making data-driven adjustments to optimize results
Qualifications
- 3-5 years in product marketing or growth marketing for technical products, preferably in B2B SaaS, Consumer Technology, or AI Applications, or, 4 years in Consulting serving B2B
- Proven experience in product marketing, with a strong focus on refining product messaging and value proposition
- Ability to translate technical AI concepts into compelling marketing content for both technical and non-technical audiences
- Ability to think creatively and strategically, leveraging innovative product marketing tactics in competitive B2B SaaS environments
- Demonstrated success in collaborating with sales, product, and external partners to drive measurable results
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Exceptional communication and presentation skills
- Prior experience in a high-growth startup environment with a fast-paced execution mindset is a plus
Salary : $120,000 - $150,000
