What are the responsibilities and job description for the Digital Marketing Coordinator - Shared Services position at Colonial Downs & Rosie's Gaming Emporium?
ABOUT COLONIAL DOWNS GROUP
Colonial Downs Group (CDG) is owned and operated by Churchill Downs Incorporated and consists of several different brands across Virginia: Colonial Downs Racetrack, Rosie’s Gaming Emporium, Rosie’s Game Room, and Virginia Horseplay. CDG is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence. We’re always learning, evolving, and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Maintain and update social listings for all business entities, ensuring accuracy and consistency across platforms.
- Monitor and respond to customer inquiries and reviews on social channels, collaborating with internal teams when necessary.
- Oversee and execute email campaigns using Salesforce Marketing Cloud for four distinct business entities.
- Work with internal and external teams to ensure email content aligns with brand standards and campaign objectives.
- Track and analyze email performance metrics, making recommendations for optimization.
- Serve as the primary point of contact for Lytho, ensuring smooth collaboration with the creative agency for job entries, revisions, and approvals.
- Train team members and stakeholders on using Lytho effectively to maintain efficient workflows.
- Liaise with internal teams and external vendors to align marketing efforts with overall business objectives.
Assist with the review, proofreading, and approval of digital marketing materials to ensure brand compliance and high-quality output.
REQUIRED SKILLS AND ABILITIES
- Proficiency in managing social media and online review platforms.
- Experience with Salesforce Marketing Cloud or similar email marketing platforms.
- Strong organizational skills with the ability to multitask and prioritize in a fast-paced environment.
- Exceptional verbal and written communication skills.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Familiarity with brand management software like Lytho or equivalent tools is a plus.
EDUCATION AND EXPERIENCE
- Bachelor’s degree in Marketing, Advertising, Communications or related field
- 1–2 years of experience in digital marketing, email marketing, or a similar role.
- Gaming or hospitality industry experience is preferred but not required.
- Must obtain valid Virginia Racing Commission License
- Valid Driver’s License
PHYSICAL REQUIREMENTS & WORKING CONDITIONS
- While performing the duties of this job, the Team Member is frequently required to sit or stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear.
- The Team Member may be required to lift and/or move up to 25 pounds.
- The Team Member may be required to work long hours, including nights, weekends, and holidays.
- The noise level in the work environment is usually moderate to loud.
- The Team Member may be exposed to smoke when on the floor of the gaming room.
The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Colonial Downs Group is an equal opportunity employer committed to diversity and inclusion. We encourage qualified individuals from all backgrounds to apply. If you are passionate about marketing and thrive in a fast-paced environment, we want to hear from you!
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