What are the responsibilities and job description for the Marketing Analyst Job at Colorado Natural Gas in Orono position at Colorado Natural Gas?
Join our Growing Team and see why Summit Utilities, Inc was named as one of the Fastest Growing Denver Area Private Companies 2019 and 2020; Best Places to Work in Maine 2019, 2020, 2021, 2022 and 2023; and Best Places to Work in Arkansas 2020 and 2023, Oklahoma 2022 and 2023 and Missouri 2023. Summit was also recently named one of Forbes 2023 America's Best Small Employers.
Summit is a growing natural gas utility company providing safe, reliable and clean burning natural gas service to homes and businesses in Arkansas, Colorado, Maine, Missouri and Oklahoma. Being part of the Summit team means embracing excellence, diversity and innovation, committing to safety each and every day, and doing all that we can to serve each other, our customers and the communities where we live. We aim to bring warmth and energy to everything we do.
We have an exciting opportunity open for a Marketing Analyst with the ability to work remote from either AR, OK, MO, ME or TX.
POSITION SUMMARY :
Summit Utilities, Inc. is searching for a passionate and skilled Marketing Analyst. In this role, you'll drive decisions and optimize marketing performance through statistical analysis and AI-driven insights. Key responsibilities include managing and maintaining our company websites, gathering and integrating data from diverse sources, analyzing marketing trends, and providing actionable recommendations. You'll collaborate with the marketing team to segment audiences, define key performance indicators for campaigns, and leverage our email CRM tool for targeted communication strategies. You will also use attribution analysis to assess channel contributions, create visually compelling reports, and recommend strategic adjustments to maximize budgets and drive efficiencies. Staying current with the latest marketing analytics tools and methodologies is essential to foster a data-driven culture. If you're passionate about data-driven decision-making and have a knack for website management and email CRM analytics, apply for the Marketing Analyst position and contribute to our team's success!
PRIMARY DUTIES AND RESPONSIBILITIES
- Data Collection and Integration : Gather data from various sources, including digital marketing platforms, customer databases, website analytics, CRM tools, and social media. Ensure the integration of these data sources to provide a comprehensive view of marketing performance.
- Data Analysis and Insights : Analyze marketing data to identify trends, patterns, and insights that can guide marketing strategies and campaign optimizations. Use statistical techniques to interpret data, conduct A / B testing, and provide actionable recommendations. Leverage CRM analytics to optimize customer engagement and retention strategies.
- Audience Segmentation : Collaborate with marketing teams to segment the company's target audience based on demographics, behavior, and other relevant factors. Develop personas and customer profiles to enhance campaign targeting and personalization. Utilize CRM data to refine audience segments and create tailored marketing journeys.
- Campaign Performance Measurement : Define key performance indicators (KPIs) for different marketing campaigns, such as click-through rates, conversion rates, cost per acquisition, and return on investment (ROI). Regularly monitor and report on campaign performance against KPIs. Support marketing automation platforms, including orchestrating custom journeys based on user behavior tracked through the CRM.
- Attribution Analysis : Assess the contribution of various marketing channels to conversions and sales, employing techniques like multi-touch attribution modeling. Provide insights into which channels and touchpoints are driving the most value. Integrate website and CRM data to offer a holistic view of customer touchpoints.
- Data Visualization and Reporting : Create visually compelling dashboards and reports to communicate marketing performance to stakeholders, enabling them to make informed decisions. Use tools like Tableau, Power BI, or Google Data Studio to present data effectively. Include insights from CMS performance to optimize website content.
- Technology Utilization : Stay current with the latest marketing analytics tools, platforms, and methodologies to drive continuous improvement. Provide recommendations for new tools or technologies that can enhance data analysis capabilities, particularly focusing on CRM and CMS enhancements.
- Collaboration and Communication : Work closely with cross-functional teams, including designers, copywriters, and strategists, to align data insights with creative and strategic decisions. Effectively communicate complex data findings to non-technical stakeholders. Collaborate with the marketing team to optimize content across digital platforms, ensuring that CRM and CMS data are leveraged effectively.
EDUCATION AND WORK EXPERIENCE
KNOWLEDGE, SKILLS, ABILITIES
Summit offers competitive pay and medical / dental / vision and other benefits that provide flexibility, choice, and support to our employees when they need it most. We understand that home and family are essential pieces of your life, and our benefits are designed to support you both at work and at home.
Summit Utilities, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, or status as a qualified individual with disability.
