Marketing and Automation Specialist

Posting Detail Information

Working TitleMarketing and Automation Specialist

Position LocationFort Collins, CO

Work LocationPosition qualifies for hybrid / in-office work

Research Professional PositionNo

Posting Number202500194AP

Position TypeAdmin Professional / Research Professional

Classification TitleProf / Indiv Contrib II

Number of Vacancies2

Work Hours / Week40

Proposed Annual Salary Range$55,000 - $59,000

Employee Benefits

Colorado State University is not just a workplace; it’s a thriving community that’s transforming lives and improving the human condition through world-class teaching, research, and service. With a robust benefits package, collaborative atmosphere, and focus on work-life balance, CSU is where you can thrive, grow, and make a lasting impact.

Review our detailed benefits information here. ()

Explore the additional perks of working at CSU here.

For the total value of CSU benefits in addition to wages, use our compensation calculator () .

Lastly, click here for more information about why Fort Collins is consistently ranked in the top cities to live in () !

Desired Start Date03 / 31 / 2025

Position End Date (if temporary)

To ensure full consideration, applications must be received by 11 : 59pm (MT) on02 / 24 / 2025

Description of Work Unit

About Colorado State University

As one of our nation’s top public institutions of higher learning and Colorado’s land-grant institution, Colorado State University is committed to making things happen – from the classroom and the laboratory to communities across the world. Colorado State University aims to continue its growth as a top-tier destination for talented students, while also passionately pursuing its mission and heritage as the land-grant institution for the state of Colorado. Our campus is the heart of Fort Collins, at the base of the Rocky Mountains, and only an hour from the Denver metropolitan area. The wide-open spaces, 300 days of sunshine each year and majestic backdrop make Fort Collins, a city with a population of about 150,000, an attractive place to work, live, and learn. Fort Collins and Colorado State University regularly top the “best of” categories for livability and employee support. More information for prospective employees can be found here :

About the Office of Admissions

The Office of Admissions, located in the Division of Enrollment and Access, is tasked with enrolling an incoming student body consistent with the mission and vision of access, research, teaching, service and engagement at Colorado State University. Admissions is responsible for coordinating enrollment efforts across the university related to inclusive recruitment and counseling, marketing, application, strategy, and technical support functions for most prospective students. With over 50 full-time staff and an additional 60 student employees, duties range from marketing and communication, prospective student events, application processing and decisions, enrollment strategy, recruitment and outreach, customer service, systems support and data analytics. Through innovative and strategic approaches, Admissions strives to balance its growth in attracting an increasingly diverse and well-prepared student body while remaining true to its land-grant mission and heritage. We employ a holistic, comprehensive review process to select new undergraduates, not only in light of their preparation, but their potential to successfully contribute to the campus and world community.

About the Work Unit

The Communications and Marketing team currently consists of the Director, the Senior Assistant Director of Digital Marketing, Content Specialists, Project Coordinator, a Marketing and Operations Specialist and a System Analyst. The team is responsible for all forms of communication and marketing to prospective students and their families via multiple platforms, including but not limited to : application processes, events, recruitment, next steps after admission, yield / melt, campus partner events and information, and education about CSU and the Fort Collins community.

Position Summary

The Office of Admissions seeks two motivated and energetic Marketing and Automation Specialists to execute promotional and transactional emails for prospective students and events. Housed in the Marketing and Communications unit of Admissions, these key positions work collaboratively within the department, and across the University, to implement superior communications and processes that result in maximum attendance at a wide range of events, and marketing campaigns to positively impact the engagement, inquiry rate, application rate, and enrollment of prospective students through communications within the Slate Customer Relationship Management ( CRM ) system. The positions report to the Director, Communications and Marketing.

Required Job Qualifications

Bachelor’s degree in marketing, communications, journalism, public relations, or a related field from accredited institution

Three years’ full-time professional work experience in marketing, communications, advertising

Experience with customer or email client software management system or related sophisticated computer systems

Experience writing professional communications with attention to grammar and detail, as demonstrated through experience writing for email, the web, publications, marketing campaigns, and / or professional presentations

Excellent ability to focus on all areas of a project or task, no matter how small the detail

Preferred Job Qualifications

Experience planning, creating, and measuring marketing campaigns using an automation tool or Customer Relationship Management ( CRM ) system

Experience with email design using HTML and CSS

Experience in creative software, such as Adobe InDesign or Adobe Photoshop, and creating presentations using Microsoft PowerPoint

Experience with professional event communications

Excellent written and verbal communication skills

Strong work ethic and a positive, friendly, and customer service-oriented attitude

Essential Duties

Job Duty CategoryBuilding and Maintaining Email Campaigns

Duty / Responsibility

Work within the CRM to develop, code, maintain, and deliver specific messages, ranging from email to text

Work with Admissions Systems team and others to solve problems and improve activities related to CRM marketing

Work closely with the content team to develop new campaigns and communications based on data-informed decision making and best practices to deliver more relevant content

Update content as needed

Percentage Of Time60

Job Duty CategoryEvent Communications and Marketing

Duty / Responsibility

Develop and implement communication for different types of events

Collaborate with the Admissions Engagement and Outreach team as well as colleges and academic departments on event objectives, program details, and target audience to inform communication strategy and content

Develop and manage the content, design, and production schedule for event presentations, slide decks, flyers, posters, agendas, email promotions, etc.

Working with the Marketing and Communications team, create and post event-focused content to Admissions and University social media sites and Admissions website

Evaluate effectiveness of CRM campaigns based on Google Analytics, UTM tracking, open and click-through rates, registrations, and Google Analytics

Percentage Of Time35

Job Duty CategoryTraining and Other Duties

Duty / Responsibility

Participate in two to three diversity trainings annually

Support admissions events two times a year, or as required

Other duties as assigned

Percentage Of Time5

Application Details

Special Instructions to Applicants

Interested applicants must submit a cover letter which addresses how professional experiences align with identified required and preferred qualifications of the position, a current resume, and the names, e-mail addresses, and telephone numbers of three (3) professional references.

CSU is committed to full inclusion of qualified individuals. If you are needing assistance or accommodations with the search process, please reach out to the listed search contact.

References will not be contacted without prior notification to candidates. Please note, applicants may redact information from their application materials that identifies their age, date of birth, or dates of attendance at or graduation from an educational institution.

Conditions of EmploymentPre-employment Criminal Background Check (required for new hires)

Search ContactSusan Lucero, susan.lucero@colostate.edu

Colorado State University ( CSU ) provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Background Check Policy Statement

Colorado State University strives to provide a safe study, work, and living environment for its faculty, staff, volunteers and students. To support this environment and comply with applicable laws and regulations, CSU conducts background checks for the finalist before a final offer. The type of background check conducted varies by position and can include, but is not limited to, criminal history, sex offender registry, motor vehicle history, financial history, and / or education verification. Background checks will also be conducted when required by law or contract and when, in the discretion of the University, it is reasonable and prudent to do so.

References Requested

References Requested

Minimum Requested3

Maximum Requested3

Supplemental Questions

Required fields are indicated with an asterisk (

Do you have a Bachelor's degree in marketing, communications, journalism, public relations, or a related field from accredited institution?

Do you have three years' full-time professional work experience in marketing, communications, advertising?

Do you have experience with customer or email client software management system or related sophisticated computer systems?

Do you have experience writing professional communications with attention to grammar and detail, as demonstrated through experience writing for email, the web, publications, marketing campaigns, and / or professional presentations?

Applicant Documents

Required Documents

Resume

Cover Letter

Optional Documents

Salary : $55,000 - $59,000