What are the responsibilities and job description for the Web Content Coordinator position at Colorado State University?
Position Location
Fort Collins, CO
Work Location
Position qualifies for hybrid/in-office work
Research Professional Position
No
Posting Number
202500128AP
Position Type
Admin Professional/ Research Professional
Classification Title
Prof/Indiv Contrib II
Number of Vacancies
Work Hours/Week
40
Proposed Annual Salary Range
$65,000 - $75,000
Employee Benefits
Colorado State University is not just a workplace; it’s a thriving community that’s transforming lives and improving the human condition through world-class teaching, research, and service. With a robust benefits package, collaborative atmosphere, commitment to diversity, equity and inclusion, and focus on work-life balance, CSU is where you can thrive, grow, and make a lasting impact.
- Review our detailed benefits information here.
- Explore the additional perks of working at CSU here.
- For the total value of CSU benefits in addition to wages, use our compensation calculator.
Desired Start Date
Position End Date (if temporary)
To ensure full consideration, applications must be received by 11:59pm (MT) on
02/10/2025
Description of Work Unit
The College of Business at Colorado State University is an AACSB accredited business school that enrolls more than 2,500 undergraduate students in eight business concentrations and approximately 1,500 graduate students across eight graduate programs. We are a top-ranked school with the #1 Online MBA program in Colorado and #10 in the nation. Our staff and faculty represent the caliber of our institution and continuously work to enhance the student experience and research impact of our school-wide efforts.
The College’s marketing and communications team is responsible for brand and revenue generation strategies and tactics across audiences, including prospective students, current students, staff/faculty, executives, alumni, academic influencers, the CSU campus community, donors and the business community.
This role will be essential to enhancing and maintaining our external presence through our digital front door – the College of Business website.
Position Summary
The Web Content Coordinator writes content, makes updates, and enhances the school-wide website by creating compelling content that supports user journeys, increases SEO and supports branding and revenue goals.
This involves both crafting new content, as well as maintaining and refreshing existing content and imagery. This role has primary responsibility for enforcing web governance compliance, creating weekly and annual content calendaring, developing brand-focused web content, and enhancing web content to optimize SEO and other digital metrics. This position is also responsible for reporting and analysis for SEO-related areas.
This role will be instrumental to helping create unified experiences for all our external audiences on the website and will work closely with other marketing and communications content creators who will contribute to key areas of the site, as well as our UI/UX designer, and web programmer.
Our ideal candidate: You are adept at persuasive writing, understand digital strategy and are comfortable creating content and using metrics to inform potential improvements and future initiatives. You’re particularly passionate about brand cohesion and user experiences. Whether the focus is on conversions, SEO, linking strategies, on-page conversions or another performance metric, you can balance brand impression with web performance
You have experience using content management systems, Google Analytics (GA4), SEO reporting tools and have an aptitude for learning new technologies.
The successful candidate must be legally authorized to work in the United States by the proposed start date; The College of Business will not provide visa sponsorship for this position.
Required Job Qualifications
- Bachelor’s degree in marketing, communications, journalism, English, or related-field
- 3 years work experience in a digital writing role (web articles, social, email, marketing campaigns or other digital platforms)
- Experience with persuasive short and long-form writing (eg – headline copy to long-form stories)
- Familiarity with Microsoft Office Suite
- Knowledge of website communication accessibility standard WCAG 2.2
- Experience managing and updating content in WordPress or similar
- The successful candidate must be legally authorized to work in the United States by the proposed start date; The College of Business will not provide visa sponsorship for this position.
Preferred Job Qualifications
- 1 year of demonstrated SEO-content or analysis related work
- 1 year of demonstrated experience informing website structure, information architecture, user journeys
- Experience with Adobe Creative Suite or other image editing software
- Familiarity with responsive design needs
- Experience using Google\ Analytics (GA4) and/or other performance reporting tools
- Ability to prioritize, multi-task, and work in a team environment
- Balance big-picture problem-solving with detail-oriented execution
- Demonstrates interpersonal skills with responsiveness to user requests
- Attention to detail with the ability to consistently deliver error-free writing
- Agile with technology learning and able to quickly adopt technologies relevant to website content, analysis and reporting.
- Knowledge of up-to-date and rapidly shifting SEO best practices
Diversity Statement
Reflecting departmental and institutional values, candidates are expected to have the ability to advance the Department’s commitment to diversity and inclusion.
Essential Duties
Job Duty Category
Website Content Creation and Maintenance
Duty/Responsibility
- Demonstrates ability to understand and capture audience needs and translate those needs into compelling content.
- Creates new brand- and SEO-friendly web content and works with team members as needed to establish effective user experiences. For existing site areas, this includes writing, visual selection and technical implementation in content management system with appropriate tagging and accessibility items addressed. May receive content from other team members in their areas of responsibility and implement on website using best practices.
- Develops web content that works holistically in paid and organic strategies and integrates with print, outdoor, editorial, video and social assets in the College’s brand ecosystem. Coordinates with other team members to understand how their areas of responsibility will impact traffic to the website.
- Performs image optimization, tagging and manipulation tasks such as creating thumbnails, image resize, file format conversion, simple image edits and labeling with alternative text.
- Verifies that content is approved through proper channels and systems prior to posting.
- Maintains integrity of information and assets in content management system.
- Maintains metadata and other inputs in the system to optimize search engine results.
- Continually monitors the website to ensure that content is current, compliant with accessibility standards and pages are free of errors.
- Writes content and supports creative selection and development of assets for blogs or other content initiatives identified to improve website performance and metrics. May oversee student resources to support larger initiatives.
- Responsive to user inquiries and works to prioritize larger requests and manage expectations
Percentage Of Time
80
Job Duty Category
Web Analytics and SEO Analysis, Reporting and Performance Management
Duty/Responsibility
- Provides traffic reporting and recommendations
- Works with UI/UX designer, web programmer to create an effective content management ecosystem that achieves college-wide goals and supports scalability, maintenance and nimbleness in content shifts.
- Creates and analyzes keywords for major areas of focus (e.g. – business schools, undergraduate, MBA, executive MBA and brand themes) and integrates these into content. Establishes ‘top 20’ lists on a quarterly basis to help guide content efforts for website.
- Supports education of broader team on SEO needs and knowledge of keywords so all content creators can support keyword and other SEO needs when crafting content.
- Monitors and analyzes SEO performance through reporting tools to proactively address issues.
- Provides monthly SEO reporting and issues identification to help identify areas for short- and long-term improvement.
- Performs quarterly content audit of website to ensure metadata and content issues impacting SEO performance are identified and addressed in a timely manner.
- Uses student resources to support deeper research and timely analysis of SEO-related needs.
- Performs SEO technical audits on an annual or bi-annual basis to identify issues, and needs, and recommends potential larger initiatives.
- Stays current on algorithm updates and other trends and projects their impact on website performance and content strategy.
Percentage Of Time
20
Application Details
Special Instructions to Applicants
Applicants will be expected to provide:
- A cover letter indicating interest in the position at Colorado State University along with a description of the applicant’s ability to meet the position’s required and preferred qualifications
- A resume
- Two published writing samples (500-1500 words) as PDFs; these samples should have been written with external audiences in mind (samples must be combined into one document for upload to the Writing Samples slot)
- Contact information of three references. References will not be contacted without prior notification of candidates.
For full consideration, applications should be received no later than 11:59pm (MT) February 10, 2025. Applications will be accepted until the position is filled.
CSU is committed to full inclusion of qualified individuals. If you are needing assistance or accommodations with the search process, please reach out to the listed search contact.
Please note, applicants may redact information from their application materials that identifies their age, date of birth, or dates of attendance at or graduation from an educational institution.
Conditions of Employment
Pre-employment Criminal Background Check (required for new hires)
Search Contact
Sarah Hill, sarah.j.hill@colostate.edu
EEO Statement
Colorado State University is committed to providing an environment that is free from discrimination and harassment based on race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity/expression, or pregnancy in its employment, programs, services and activities, and admissions, and, in certain circumstances, marriage to a co-worker. The University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Colorado State University is an equal opportunity and equal access institution and affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and Colorado State laws, regulations, and executive orders regarding non-discrimination and affirmative action. The Office of Equal Opportunity is located in 101 Student Services.
The Title IX Coordinator is the Director of the Office of Title IX Programs and Gender Equity, 123 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-1715, titleix@colostate.edu.
The Section 504 and ADA Coordinator is the Director of the Office of Equal Opportunity, 101 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-5836, oeo@colostate.edu.
The Coordinator for any other forms of misconduct prohibited by the University’s Policy on Discrimination and Harassment is the Vice President for Equity, Equal Opportunity and Title IX, 101 Student Services Building, Fort Collins, Co. 80523-0160, (970) 491-5836, oeo@colostate.edu.
Any person may report sex discrimination under Title IX to the Office of Civil Rights, Department of Education.
The Title IX Coordinator is the Director of the Office of Title IX Programs and Gender Equity, 123 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-1715, titleix@colostate.edu.
The Section 504 and ADA Coordinator is the Director of the Office of Equal Opportunity, 101 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-5836, oeo@colostate.edu.
The Coordinator for any other forms of misconduct prohibited by the University’s Policy on Discrimination and Harassment is the Vice President for Equity, Equal Opportunity and Title IX, 101 Student Services Building, Fort Collins, Co. 80523-0160, (970) 491-5836, oeo@colostate.edu.
Any person may report sex discrimination under Title IX to the Office of Civil Rights, Department of Education.
Background Check Policy Statement
Colorado State University strives to provide a safe study, work, and living environment for its faculty, staff, volunteers and students. To support this environment and comply with applicable laws and regulations, CSU conducts background checks for the finalist before a final offer. The type of background check conducted varies by position and can include, but is not limited to, criminal history, sex offender registry, motor vehicle history, financial history, and/or education verification. Background checks will also be conducted when required by law or contract and when, in the discretion of the University, it is reasonable and prudent to do so.
Salary : $65,000 - $75,000
