What are the responsibilities and job description for the Senior Product Marketing Manager position at ColorTokens?
Senior Product Marketing Manager
Location: Bengaluru, Karnataka, India
Full-time
About ColorTokens
At ColorTokens, we empower businesses to stay operational and resilient in an increasingly complex cybersecurity landscape. Breaches happen—but with our cutting-edge ColorTokens Xshield™ platform, companies can minimize the impact of breaches by preventing the lateral spread of ransomware and advanced malware. We enable organizations to continue operating while breaches are contained, ensuring critical assets remain protected.
Our innovative platform provides unparalleled visibility into traffic patterns between workloads, OT/IoT/IoMT devices, and users, allowing businesses to enforce granular micro-perimeters, swiftly isolate key assets, and respond to breaches with agility. Recognized as a Leader in the Forrester Wave™: Microsegmentation Solutions (Q3 2024), ColorTokens safeguards global enterprises and delivers significant savings by preventing costly disruptions.
Join us in transforming cybersecurity. Learn more at www.colortokens.com.
About the Role
We are seeking a strategic and results-driven Senior Product Marketing Manager. This role is pivotal in shaping and executing product marketing activities tailored to key industries, ensuring alignment with business objectives and supporting the marketing team in generating pipeline growth.
The ideal candidate is an exceptional communicator and collaborator who thrives in cross-functional environments. They will be able to translate technical concepts and functionality into consumable messaging that appropriately communicates the value of our solutions to a range of personas, from technical buyers to C-suite business leaders.
Responsibilities:
- Develop and execute messaging and positioning of our industry-leading micro-segmentation solution and our newly acquired identity solution.
- Collaborate to define buyer personas and articulate our product’s value and unique selling proposition.
- Partner with product management and sales to create compelling customer-facing sales collateral, including sales presentation decks, infographics, and solution briefs.
- Understand the competitive landscape for microsegmentation and create positioning for internal sales enablement.
- Collaborate to develop thought leadership content, including white papers, explainer videos, and blogs.
- Collaborate with marketing to create compelling content for sales campaigns, email marketing, and website content.
- Stay informed on industry trends and competitive activities to adapt strategies and ensure market relevance.
- Collaborate to plan and manage participation in trade shows, industry events, and webinars to support marketing objectives.
Qualifications:
- 5 years of experience in product marketing, with a strong focus on enterprise software and marketing strategies for industry verticals.
- Exceptional writing and presentation skills, with the ability to communicate effectively with multiple buyer personas.
- Strong collaboration skills, with the ability to engage effectively across all organizational levels.
- Strong ability to understand and articulate technical concepts and differentiators and map them to the value proposition for the customer.
- Proven track record of managing multiple priorities in a fast-paced, results-driven environment.
- Based in Bangalore, India, with the ability to work effectively in a global, cross-functional team.
Why Join Us?
This is a unique opportunity to join a recognized leader in cybersecurity, develop impactful marketing strategies, and collaborate with a passionate team driving real business outcomes. If you’re ready to make a tangible impact and thrive in a fast-paced, innovative environment, this role is for you.
