What are the responsibilities and job description for the Sr. Integrated Marketing Manager – Industry Verticals position at ColorTokens?
About ColorTokens
At ColorTokens, we empower businesses to stay operational and resilient in an increasingly complex cybersecurity landscape. Breaches happen—but with our cutting-edge ColorTokens Xshield™ platform, companies can minimize the impact of breaches by preventing the lateral spread of ransomware and advanced malware. We enable organizations to continue operating while breaches are contained, ensuring critical assets remain protected.
Our innovative platform provides unparalleled visibility into traffic patterns between workloads, OT/IoT/IoMT devices, and users, allowing businesses to enforce granular micro-perimeters, swiftly isolate key assets, and respond to breaches with agility. Recognized as a Leader in the Forrester Wave™: Microsegmentation Solutions (Q3 2024), ColorTokens safeguards global enterprises and delivers significant savings by preventing costly disruptions.
Join us in transforming cybersecurity. Learn more at www.colortokens.com.
Job Title:
Sr. Integrated Marketing Manager – Industry Verticals
Location:
Bangalore, India
About the Role
We are seeking a strategic and results-driven Sr. Integrated Marketing Manager to lead our marketing efforts for industry verticals and drive measurable business outcomes. This role is pivotal in shaping and executing integrated marketing strategies tailored to key industries, ensuring alignment with business objectives and generating pipeline growth.
The ideal candidate is an exceptional communicator and collaborator who thrives in cross-functional environments. They will have strong analytical skills, a creative mindset, and the ability to connect marketing efforts to business outcomes through measurable ROI.
Responsibilities:
- Develop and execute integrated marketing strategies for targeted industry verticals to position ColorTokens as a market leader.
- Partner with sales teams to align marketing plans with business objectives, identify opportunities, and support account mapping for strategic campaigns.
- Design and implement multi-channel marketing campaigns leveraging content, email, digital marketing, webinars, and events to drive engagement and lead generation.
- Collaborate with internal teams, including sales, engineering, and customer success, to align messaging and identify opportunities for impactful campaigns.
- Create high-quality marketing assets such as case studies, whitepapers, blogs, and videos that resonate with industry audiences.
- Measure and analyze campaign performance, calculate ROI, and refine strategies to improve outcomes.
- Stay informed on industry trends and competitive activities to adapt strategies and ensure market relevance.
- Plan and manage participation in trade shows, industry events, and webinars to support marketing objectives.
Qualifications:
- 8 years of experience in B2B marketing, with a strong focus on integrated marketing strategies and industry verticals.
- Exceptional communication and collaboration skills, with the ability to engage effectively across all organizational levels.
- Strong analytical skills, with the ability to calculate ROI, assess campaign performance, and make data-driven decisions.
- Proven track record of managing multiple priorities in a fast-paced, results-driven environment.
- Based in Bangalore, India, with the ability to work effectively in a global, cross-functional team.
Why Join Us?
This is a unique opportunity to join a recognized leader in cybersecurity, develop impactful marketing strategies, and collaborate with a passionate team driving real business outcomes. If you’re ready to make a tangible impact and thrive in a fast-paced, innovative environment, this role is for you.
