What are the responsibilities and job description for the Community Lease-Up Marketing Specialist - Salary is Negotiable ! position at Columbia Residential?
Job Title: Community Lease-Up Marketing Specialist
Reports To: Vice President of Operations
Job Summary
The Community Lease-Up Marketing Specialist is responsible for developing and executing marketing strategies to drive leasing and occupancy in newly constructed or renovated multi-family communities. Their role involves a blend of creative and analytical tasks to attract potential residents and ensure a successful lease-up. This role involves collaborating with community management teams, owners, and partners to develop a strong brand presence, attract prospective residents, and achieve leasing goals.
Key Responsibilities
Marketing Strategy Development:
This job description should not be considered all-inclusive. It is merely a guide of expected job duties and responsibilities. The duties and responsibilities described are not permanent and may be modified at any time. At the request of management, an employee may be asked to perform additional duties within the scope of our work with little to no advance notice.
Our Mission
To provide quality and affordable housing for low- and moderate-income families.
To provide an environment for its team members to excel and be recognized and rewarded for their accomplishments.
To provide the principals and partners with a fair return on their effort and investments.
Our Core Values
Culture of Excellence/Integrity/Responsibility/Responsiveness/Respect/Character
Reports To: Vice President of Operations
Job Summary
The Community Lease-Up Marketing Specialist is responsible for developing and executing marketing strategies to drive leasing and occupancy in newly constructed or renovated multi-family communities. Their role involves a blend of creative and analytical tasks to attract potential residents and ensure a successful lease-up. This role involves collaborating with community management teams, owners, and partners to develop a strong brand presence, attract prospective residents, and achieve leasing goals.
Key Responsibilities
Marketing Strategy Development:
- Develop comprehensive marketing strategies and plans to drive traffic and secure leases for newly developed communities.
- Identify target audiences and design marketing tactics (online, offline, and direct) to effectively reach these groups.
- Collaborate with project managers, property owners, and partners to ensure consistent messaging and positioning.
- Oversee digital marketing efforts, including social media campaigns, website management, SEO, and email marketing.
- Manage traditional advertising channels such as print media, signage, and events.
- Create engaging content, including blog posts, brochures, newsletters, and flyers.
- Generate leads through digital and in-person marketing efforts, such as open houses, virtual tours, and community outreach.
- Track and analyze leads to ensure a high conversion rate from inquiries to signed leases.
- Maintain communication with leads through follow-up emails, phone calls, and personalized outreach.
- Develop and maintain the community's brand identity through consistent messaging, visuals, and content.
- Work with design teams to create effective and attractive community signage, floor plans, and promotional materials.
- Conduct market research to understand competitive community pricing strategies, and tenant preferences.
- Analyze occupancy rates, leasing trends, and customer feedback to form marketing decisions and tactics.
- Track and report on the success of marketing campaigns, adjusting strategies as needed to meet leasing goals.
- Provide regular updates and reports on marketing performance and occupancy rates to senior management, owners and partners.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 2-3 years of experience in real estate marketing or related fields, with a focus on leasing or property marketing.
- Strong knowledge of digital marketing, including social media, SEO, and paid search advertising.
- Excellent communication skills, both written and verbal.
- Proficiency with marketing software (e.g., Google Analytics, CRM systems, email marketing platforms, social media tools).
- Ability to think creatively and strategically.
- Strong organizational skills and attention to detail.
- Ability to work independently and collaborate with various teams.
- Ability to travel up to 75%. May include non-local travel and weekends.
- Experience in marketing for multi-family properties or commercial real estate.
- Knowledge of property management systems (e.g., Yardi, RealPage, etc.).
- Graphic design skills or familiarity with design tools (e.g., Adobe Creative Suite) are a plus.
- Familiarity with leasing terminology and practices.
This job description should not be considered all-inclusive. It is merely a guide of expected job duties and responsibilities. The duties and responsibilities described are not permanent and may be modified at any time. At the request of management, an employee may be asked to perform additional duties within the scope of our work with little to no advance notice.
Our Mission
To provide quality and affordable housing for low- and moderate-income families.
To provide an environment for its team members to excel and be recognized and rewarded for their accomplishments.
To provide the principals and partners with a fair return on their effort and investments.
Our Core Values
Culture of Excellence/Integrity/Responsibility/Responsiveness/Respect/Character
