Senior Visual Merchandising Manager - Brand and Employee Store

Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.

ABOUT THE POSITION

In Global Brand Marketing, we focus on our consumers’ behavior, and create experiences around the globe to build their connection to our brand. Whether it’s media strategy, brand / product storytelling, content creation or partner activations, the consumer is at the heart of everything we do.

Our North America Retail Brand Marketing team is looking for a Senior Visual Merchandiser within the Columbia NA Store Experience Team. You will collaborate to develop and direct the execution of the Columbia Sportswear Company global visual merchandising standards within North America Columbia retail stores specifically for the Columbia Brand in our full price retail stores as well as Employee Store channels. The incumbent must have complete knowledge of merchandising opportunities specific to each store and be an integral part of a team charged with leveraging seasonal initiatives into store environments to increase sales and brand awareness.

HOW YOU’LL MAKE A DIFFERENCE

• Create and deliver Visual Merchandising directives for the CSC Brand in full brand and employee stores, aligning with ES Visual Merchandise manager to ensure consistency across both channels.
• Support Full Price Brand Store strategy by providing detailed direction to stores to elevate the visual merchandising experience and maintain standards and consistency.
• Create and deliver monthly Campaign Directives for mannequin presentations and product placement that aligns to seasonal initiatives and marketing stories.
• Create and deliver reactionary updates per merchant and ISM needs (product shifts, promos and new initiatives).
• Develop and ensure execution of visual presentation standards for Brand Stores; manage best practices and strategize with retail team and channel manager to implement changes.
• Partner to deliver compelling seasonal storytelling initiatives & floor-set directives.
• Manage the development and compliance of all visual merchandising & In-store communication training tools ensuring consistency across Employee Stores and in partnership with the Brand Store Sr. Visual Presentation Manager.
• Support in the zone plan for each new / remodel store based on collaboration with Merchant partners.
• Update and maintain seasonal fixture and store capacities for use in new store and remodel planning, fixture development, and program development.
• Collaborate with Merchant partners during assortment planning phase to provide retail presentation point of view.
• Understand the local market / competitors and ensure Brand Stores are relevant and competitive.
• Manage WorkForce (online visual tool) with task assignments and completion.
• Provide timely feedback for each task to ensure compliance and celebrate great executions.
• Work closely with the Merchant team to adjust product placement and inventory levels to react to selling trends at retail.
• Travel as needed during key times such as new store openings and store VM training.

YOU ARE

• Well-versed in retail (multi-channel experience preferred).
• Able to manage and track complex in-store marketing programs.
• A strong communicator, including excellent interpersonal and presentation skills.
• A creative problem solver.

YOU HAVE

• BA or equivalent with focus on retail merchandising, retail planning or visual.
• 5-8 years of professional experience with strong competency in various tools and systems.
• Advanced CAD, InDesign, Sketch Up and Photoshop experience.
• Proven experience documenting standards and directives.
• Effective communication skills and ability to meet tight timelines.
• Agile and flexible in an ever-changing retail environment.
• Detail-oriented with strong organizational skills.
• Ability to travel 10-15% of the time.

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