What are the responsibilities and job description for the MARKETING LIAISON II (32111) position at Columbus Hospice of Georgia and Alabama?
Salary commensurate with education and experience.
Education And Experience
Bachelors Degree preferred from an accredited college/university; or 3 to 4 years related experience and/or training, or equivalent combination of education and hospice, home health, or case management experience. Health services sales background is required. Hospice and Palliative Care experience preferred.
Essential Functions
Generates referrals from medical referral sources to meet the organizations census goals. Develops and implements strategies which result in admissions of eligible patients and develops strategies to acquire new referral sources. Maintains significant professional relationships with key referral sources. 70% of liaisons time will be spent conducting personalized visits to all primary referral sources, focusing on physicians, long-term care administrators, nurse case managers, social workers, and discharge planners to develop new potential referrals. The other 30% of time will be spent facilitating education to community referral sources, nursing facilities, and physicians. Responsibilities include attending Columbus Hospice fundraisers and community events.
Supervisory Responsibilities
Direct
None
Indirect
None
Challenges in Position
Must work flexible work schedule to include early mornings, evenings, and week-ends as needed; must have ability to work on several projects at once; must be flexible in duties and be able to accommodate community requests as quickly as possible; subject to exposure to infectious conditions; subject to various degrees of sanitation.
Decision Making Latitude
Individual Decision Making Parameters
Development of processes that will enrich relationships in the medical and non-medical community.
In Collaboration with Management
Determines what materials are bought to promote community awareness and end-of-life education. Organization and promotion of special projects.
Qualification Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements in this job analysis questionnaire are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education And Experience
Bachelors Degree preferred from an accredited college/university; or 3 to 4 years related experience and/or training, or equivalent combination of education and hospice, home health, or case management experience. Health services sales background is required. Hospice and Palliative Care experience preferred.
Certificates, Licenses, Registrations, Vaccines
Influenza vaccine during influenza season (Nov. - March) required
Valid state drivers license and auto insurance coverage per policy requirement
Personal reliable transportation required
Current CPR certification preferred
Mathematical Skills
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and interpret bar graphs. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Reasoning Ability
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Language Skills
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors. Ability to communicate clearly, effectively and tactfully, both orally and in writing, with community contacts, referral sources, patients, families, employees, managers and vendors.
Equipment and Machines Used
Computer Printer EMR System
Telephone Fax Machine Timekeeping System
Copier Secure Staff Communication System
Power Point Projector/other audiovisual/educational equipment
All Other Routine Or Specialized Office Or Company Equipment.
Position Requirements (not all inclusive)
Demonstrates organization, autonomy and assertiveness in performing all tasks.
Outstanding verbal, written, and electronic communication skills.
Excellent negotiation and public relations skills.
Extensive on the road appointments and visits.
Develop a hospice presence and strengthen relationships in the hospitals, long-term care, personal care homes, and assisted living facilities.
Collaborate with Vice President of Marketing and Business Development to identify potential referral sources and other health-related groups for education and outreach.
Develop and implement a plan for contacting potential referral sources on a regular and consistent basis to promote awareness of Columbus Hospice, hospice eligibility and hospice services.
Assist Admissions in facilitating referrals from the community, nursing facilities, and physicians.
Develop, educate, implement, and serve as a consultant to hospital, long-term care, personal care homes, and assisted living facilities medical professionals.
Consult with physicians office personnel.
Develop and maintain effective relationships with the Admissions Department to track and trend referrals and to develop, evaluate and collaborate on outreach strategies.
Establish a presence in the military community.
Demonstrate commitment to the mission and service excellence process by adhering to all facets of the Columbus Hospice, Inc. standards, policies, and procedures, state licensure requirements, NHPCO standards of care, and Joint Commission standards.
Take all reasonable precautions to maintain privacy and non-disclosure of any confidential information about patients, other staff members, and the general operations of Columbus Hospice.
Represent the company in a positive and professional manner at all times with others, e.g., co-workers, management, vendors, and customers.
Complete all job responsibilities in a thorough and complete manner, utilizing good judgment in all aspects of the job.
When unsure of a directed task or any part of job responsibilities, proactively seek the assistance of immediate supervisor.
Ensure job responsibilities are met, including attendance requirements and prompt arrival at work.
Participate in Joint Commission accreditation processes of Columbus Hospice, Inc. and other surveys by regulatory and accrediting agencies.
Attend mandatory in-service education and staff meetings.
Assist with special projects, as requested.
All Other Job Duties As May Be Assigned.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stand and walk. The employee is occasionally required to sit and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, day and night driving vision.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.
This job description is not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed. Management retains the discretion to add or to change the duties of the position at any time.
Education And Experience
Bachelors Degree preferred from an accredited college/university; or 3 to 4 years related experience and/or training, or equivalent combination of education and hospice, home health, or case management experience. Health services sales background is required. Hospice and Palliative Care experience preferred.
Essential Functions
Generates referrals from medical referral sources to meet the organizations census goals. Develops and implements strategies which result in admissions of eligible patients and develops strategies to acquire new referral sources. Maintains significant professional relationships with key referral sources. 70% of liaisons time will be spent conducting personalized visits to all primary referral sources, focusing on physicians, long-term care administrators, nurse case managers, social workers, and discharge planners to develop new potential referrals. The other 30% of time will be spent facilitating education to community referral sources, nursing facilities, and physicians. Responsibilities include attending Columbus Hospice fundraisers and community events.
Supervisory Responsibilities
Direct
None
Indirect
None
Challenges in Position
Must work flexible work schedule to include early mornings, evenings, and week-ends as needed; must have ability to work on several projects at once; must be flexible in duties and be able to accommodate community requests as quickly as possible; subject to exposure to infectious conditions; subject to various degrees of sanitation.
Decision Making Latitude
Individual Decision Making Parameters
Development of processes that will enrich relationships in the medical and non-medical community.
In Collaboration with Management
Determines what materials are bought to promote community awareness and end-of-life education. Organization and promotion of special projects.
Qualification Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements in this job analysis questionnaire are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education And Experience
Bachelors Degree preferred from an accredited college/university; or 3 to 4 years related experience and/or training, or equivalent combination of education and hospice, home health, or case management experience. Health services sales background is required. Hospice and Palliative Care experience preferred.
Certificates, Licenses, Registrations, Vaccines
Influenza vaccine during influenza season (Nov. - March) required
Valid state drivers license and auto insurance coverage per policy requirement
Personal reliable transportation required
Current CPR certification preferred
Mathematical Skills
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and interpret bar graphs. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Reasoning Ability
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Language Skills
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors. Ability to communicate clearly, effectively and tactfully, both orally and in writing, with community contacts, referral sources, patients, families, employees, managers and vendors.
Equipment and Machines Used
Computer Printer EMR System
Telephone Fax Machine Timekeeping System
Copier Secure Staff Communication System
Power Point Projector/other audiovisual/educational equipment
All Other Routine Or Specialized Office Or Company Equipment.
Position Requirements (not all inclusive)
Demonstrates organization, autonomy and assertiveness in performing all tasks.
Outstanding verbal, written, and electronic communication skills.
Excellent negotiation and public relations skills.
Extensive on the road appointments and visits.
Develop a hospice presence and strengthen relationships in the hospitals, long-term care, personal care homes, and assisted living facilities.
Collaborate with Vice President of Marketing and Business Development to identify potential referral sources and other health-related groups for education and outreach.
Develop and implement a plan for contacting potential referral sources on a regular and consistent basis to promote awareness of Columbus Hospice, hospice eligibility and hospice services.
Assist Admissions in facilitating referrals from the community, nursing facilities, and physicians.
Develop, educate, implement, and serve as a consultant to hospital, long-term care, personal care homes, and assisted living facilities medical professionals.
Consult with physicians office personnel.
Develop and maintain effective relationships with the Admissions Department to track and trend referrals and to develop, evaluate and collaborate on outreach strategies.
Establish a presence in the military community.
Demonstrate commitment to the mission and service excellence process by adhering to all facets of the Columbus Hospice, Inc. standards, policies, and procedures, state licensure requirements, NHPCO standards of care, and Joint Commission standards.
Take all reasonable precautions to maintain privacy and non-disclosure of any confidential information about patients, other staff members, and the general operations of Columbus Hospice.
Represent the company in a positive and professional manner at all times with others, e.g., co-workers, management, vendors, and customers.
Complete all job responsibilities in a thorough and complete manner, utilizing good judgment in all aspects of the job.
When unsure of a directed task or any part of job responsibilities, proactively seek the assistance of immediate supervisor.
Ensure job responsibilities are met, including attendance requirements and prompt arrival at work.
Participate in Joint Commission accreditation processes of Columbus Hospice, Inc. and other surveys by regulatory and accrediting agencies.
Attend mandatory in-service education and staff meetings.
Assist with special projects, as requested.
All Other Job Duties As May Be Assigned.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stand and walk. The employee is occasionally required to sit and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, day and night driving vision.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.
This job description is not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed. Management retains the discretion to add or to change the duties of the position at any time.
