What are the responsibilities and job description for the Marketing Automation Analyst position at Combined Jewish Philanthropies?
The Marketing Automation Analyst will support the deepening of CJP’s community engagement through the building of marketing audiences and segments for digital marketing and communications programs. The Analyst will be responsible for digital and campaign performance reporting, dashboarding, and storytelling.
Do you have the following skills, experience and drive to succeed in this role Find out below.This role will partner closely with the other members of the Digital Strategy and Growth team and the Strategy Marketing teams to ensure the success of communication efforts. The Analyst will add value by helping to shape both existing and new processes as we complete the implementation of new marketing automation projects. This person will be a power user in HubSpot and Google Analytics as well as a subject matter expert on information across systems. Using integration knowledge and relationships with internal partners, this person will construct audiences for a wide variety of communications, analyze their effectiveness, and continually optimize by channel.A successful candidate will have a curiosity about data & marketing strategy, great documentation and communication skills, will be energized by a dynamic environment, and is committed to continuous learning. Both technical skills and relationship-building are essential components of the position, as the role will partner with a wide range of stakeholders around the organization.Key Responsibilities :
Querying, report / dashboard-building, working with stakeholders on segmentation, list / audience creation, and response analysis.Essential Functions :
Create email audiences in HubSpot, using a combination of HubSpot and Blackbaud CRM data, through partnering with a variety of internal stakeholders.Support appeal segmentation; implement appeal segmentation in support of direct marketing production outreach cycle for mail, Internet (email), and phone channels.Generate lists for other outgoing communications (not limited to email), including complex Annual Fund solicitation efforts.Develop, build, and create reporting structure to monitor communication metrics in order to provide insights, recommendations, and optimizations to internal partners.Use statistical analysis and storytelling to bring meaning to the metrics to support a deeper adoption of data-driven approaches at CJP.Create ad-hoc cohort / campaign performance analysis.Maintain complex structures of inclusions, exclusions, and segment queries.Assist with the implementation of email governance structure in order to monitor and maintain email channel health.Serve as a subject matter expert on where information is housed across systems and access to relevant reporting.Provide superior database skills at a power-user level and sophisticated analytical insight to help understand donor trends and support growth in our community reach.Provide support for ensuring data accuracy as part of the direct marketing production process.Contribute to design process, support implementation, and maintain stability of information flow / integration between HubSpot and Blackbaud CRM.Other duties as assigned with or without accommodation.Education :
Bachelor’s degree or equivalent required.Experience :
3-5 Years of experience working in a fundraising, marketing, or similar environment, with a background or experience with analytical reporting, data visualization, or marketing data analysis.Proven ability in working with / reporting from a donor management, marketing, or CRM system.Google Analytics certification is highly desirable.Experience with Blackbaud CRM, HubSpot, Salesforce, or Blackbaud Raiser’s Edge is highly desirable.Excellent interpersonal skills.Strong analytical skills.Advanced Excel knowledge a necessity.Power BI, Tableau, or other data visualization experience a plus.Experienced with complex fundraising, marketing, or CRM system at a ‘Power User’ level.Understand and respect for architecture of database.Must be a team player and self-starter.Flexibility / adaptability to changes and shifting priorities.Ability to work independently and creatively in a dynamic environment.Adept at managing competing priorities and a wide variety of partners / stakeholders.Ability to manage confidential information sensitively and appropriately.Other :
Ability to work overtime during periods of peak demand and time-critical projects.About the Company : We inspire and mobilize our community to engage in building communities of learning and action that strengthen Jewish life and improve the world.
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