What are the responsibilities and job description for the Sr. Analyst, Web Strategy Analytics position at Comcast (CC) of Willow Grove?
Job Summary
The Marketing Performance and Digital Analytics team is responsible for leading the digital strategy and online and on-device experiences for prospects interested in learning more about our product and services, wanting to manage their services online or gain support through self-serve capabilities. The Marketing Analytics team is looking for a Senior Analyst who can provide digital analysis, insights, and performance reporting for Comcast Business digital properties. The ideal candidate will be a critical thinker, a self-starter, an excellent communicator, possessing heavy experience with web analytics, and a proven track record of shaping digital strategy with data.Job Description
Sr. Analyst, Web Strategy Analytics will be responsible for using data and analytics to drive an improved online experience for customers and accelerate adoption of digital self-service portals. This role will work closely with cross-functional teams and technologies to effectively plan, implement, and analyze online data into insights that drive business growth and improve the overall customer experience. The ideal candidate will possess extensive experience, knowledge and expertise in their field, typically managing their own work priorities. They are a proactive self-starter, capable of working effectively as an individual contributor.
Responsibilities:
Data Strategist: Work with cross-functional teams to develop analytics requirements, measurement plans, impact analyses, and dashboards to support each new feature for the overall product roadmap. Build reporting that will enable the broader team to understand the customer journey and path to conversion.
Data Architect: Optimize the implementation and maintenance of online and offline digital analytics and sales technologies. Ensure proper tagging and reporting of digital data to drive high-quality, accurate business decisions.
Data Explorer: Utilize various data visualization tools and analysis techniques to effectively understand every stage of the customer journey, including:
Awareness and marketing channel optimization
Understanding site behavior and engagement
Consideration, lead generation, and lead nurturing
Conversion analyses and online purchase
E-Commerce and offline systems reconciliation
Data Champion: Using digital data, provide actionable insights and recommendations that demonstrate bottom-line value to senior leadership and other internal stakeholders. Develop business cases to support acting on these insights and recommendations. Lead key analytics initiatives with minimal oversight by leadership team. Develop reputation as trusted analytics expert within the broader team.
Data Steward: Support standard reports at weekly, monthly, quarterly or other cadences. Build superior dashboards, models, and forecasts to support business planning or other initiatives. Partner with the cross-functional team to optimize and improve existing processes. Monitor and maintain data quality and integrity.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Minimum Qualifications:
Bachelor’s Degree
3 to 5 years’ hands-on experience with digital analytics
Intermediate skills in Adobe Analytics; proficiency or Adobe certification is a plus
Proficiency and expertise in Microsoft Excel and PowerPoint
Data visualization skills with Tableau or like technologies
Experience with session replay tools like Quantum Metric
Technical web analytics or programming knowledge is a plus
Experience with SQL or Python is a plus
Excellent communication, organization, and project management skills
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Work out of the Philadelphia HQ office 4x per week.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Adobe Analytics, Data Visualization, Digital AnalyticsWe believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
Education
Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Certifications (if applicable)
Relative Work Experience
5-7 YearsComcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
