What are the responsibilities and job description for the Advertising Strategist, Sales Development- Automotive position at Comcast Corporation?
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
The Sales Development Automotive Advertising Strategist is an outward, forward-thinking partner to Effectv Sales. By partnering with Advertising Account Executives, the Advertising Strategist will help determine the appropriate strategy, value proposition, and solution to solve automotive advertiser’s needs / objectives / goals.
Job Description
Core Responsibilities
- Conducts proactive industry trend analysis (for 1-1 opportunities and 1-to-many opportunities).
- Collaborates with sales and leadership on the market intelligence and POV for Effectv.
- Collaborates with the Measurements and Insights team, organizational Business Development teams and utilizes resources and tools to support new business insights.
- Coordinates and manages the development of an automotive client’s initial campaign strategy, including attending / conducting the discovery session, building / designing custom strategic PPT inclusive of solutions, and runs as point when partnering with Centers of Excellence as needed.
- Demonstrates an understanding of and an ability to speak to multiple Centers of Excellence within the organization tied to media strategy, creative, sponsorships, data, attribution and audiences across our portfolio of solutions.
- Identifies appropriate time to engage with various Centers of Excellence – Data Insights & Innovation, Promotional / Sponsorship Marketing.
- Develops discovery questions to determine automotive client’s audience goals / value propositions.
- Accompanies Account Executives and participates in client-facing sales presentations / pitches and offers automotive subject matter expertise, insights, and opinions.
- Evaluates previous campaigns and optimizes / identifies upsell opportunities (incl. oversight of Customer Care Reports, Attribution Reports, and Quarterly Business Reviews).
Requirements :
Employees at all levels are expected to :
Disclaimer :
Comcast is an EOE / Veterans / Disabled / LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills :
Customer Experience (CX); Campaign Development; Advertising; Data Analysis; Results-Oriented
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
10 Years , 5-7 Years, 2-5 Years, 0-2 Years, 15 Years , 7-10 Years
