Strategic Initiatives Analyst - Universal Ads (Ad Tech)

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Job Summary

The Strategic Initiatives Analyst will play a critical role in shaping and executing strategic initiatives, for Universal Ads, with a focus on marketplace and business performance analyses, commercial recommendations, and long-term strategic positioning. This individual will conduct in-depth analyses to inform business decisions, identify and develop opportunities for differentiation and growth in the data, inventory, and partnership spaces, and support pressing cross-business unit needs. The role requires a strong analytical mindset, an understanding of the CTV and advertising landscape, and the ability to influence senior stakeholders through data-driven insights with structured, clear strategic recommendations. Most importantly, the role requires an eager attitude and desire to learn.This opportunity is based on site and the preferred office is New York City. This position is not eligible for visa sponsorship. Applicants must be authorized to work for Comcast in the United States without a current or potential future need for sponsorship.

Job Description

Core Responsibilities

• Conduct economic modeling and analyses to evaluate partnership structures across demand and supply, establishing favorable terms in line with a cohesive business strategy
• High proficiency in both PPT and Excel
• Maintain macro-level insights (shifts in competitive landscape, trends in self-service ad buying tools and buyer segments) with direct translation into strategic takeaways for the business.
• Run frequent analyses of business health metrics and KPIs, delivering actionable insights to optimize performance and monetization and monitoring / solving for issues as they emerge
• Identify opportunities to enhance UA’s customer advantage within differentiated data and supply, collaborating with BUs across CMCSA to supplement and accelerate initiatives
• Support leadership with cross-BU priorities, including holistic business updates and conceptual frameworks
• Partner cross-functionally with Finance, Partnerships, GTM, Product teams to implement strategies and maintain central alignment with UA’s broader goals.
• Develop executive-level reports and prepare presentations to communicate key findings and recommendations to senior stakeholders.
• Contribute to maintenance of back-end reporting systems, ensuring stakeholders deliverables and dashboards represent accurate and cleansed data
• Candidates will be prioritized who have experience that includes : knowledge of issues around premium video, including OTT, STB-VOD, CTV and other connected devices; understanding of the  advertising ecosystem, including transaction models and value chain economics and professional experience in advertising at a major DSP, SSP, exchange, network or publisher

Employees at all levels are expected to :

Disclaimer :

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills :

Quantitative Models; Analytics Insights; Relationship Management; Communication; Corporate Strategies

Salary :

Primary Location Pay Range : $112,222.98 - $168,334.48

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years / p>

Salary : $112,223 - $168,334