What are the responsibilities and job description for the Media Planner Job at Comcast in California position at Comcast?
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
Responsible for partnering with our internal and external sales teams by developing strategic cross platform media plans and avails that optimize yield principles and demonstrate an understanding of the client objective. Responsible for all pre-sales activities, from receipt of the request for proposal, pricing and building campaigns, assisting with the internal negotiation process as well as guiding sales through the close of deals. Works with moderate guidance in own area of knowledge.
Job Description
Core Responsibilities
- Creates proposals across different media platforms in varied Geography (Zone / Market / National) adhering to all rate cards. Media Platforms / Products include Streaming (CTV / Desktop / Mobile, VOD), Linear TV, Addressable Advertising, Comcast TV Guides and Programmatic Advertising.
- Conducts proper analysis to determine optimal inventory to deliver on client goals, customizing for specific target audiences when needed.
- Advises upon pre-empt notices, overall reporting, and other related inventory information.
- Proactively offers solutions and strategies to help ensure success of current and future campaigns, influencing short- and long-term utilization of entire product portfolio.
- Maintains awareness of guardrails and appropriately communicates and escalates violations.
- Demonstrates an expertise in our systems and tools (internal inventory tools, rate generation, Strata, AOS, Looker, FW MRM, YieldEx etc.), and provides feedback for areas of potential improvement. Works with other departments as necessary to achieve these improvements.
- Proficient in Microsoft Excel, including data entry, basic formulas, and formatting.
- Collaborates cross functionally with varying departments, such as Advertising Operations, Campaign Management, Sales, Data Analytics, Measurement and Insights, Sales Development, Business Operations, and Finance etc. to help support all business needs.
- Consistently exercises independent judgment and discretion in matters of significance.
- Demonstrates a positive attitude towards challenges and takes personal responsibility to make decisions, solve problems and act.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to :
Disclaimer :
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills :
Systems Thinking; Data-Driven Decision Making; Strategic Thinking; Communication
Salary :
Pay Range : This job can be performed in California, Colorado, and Maryland with a Pay Range of $56,376.00 - $97,248.60. Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.
Education :
Bachelor's Degree. While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience :
10 Years , 5-7 Years, 2-5 Years, 0-2 Years, 15 Years , 7-10 Years
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Salary : $56,376 - $97,249
