Marketer

Company Description

At ComForCare Home Care, we understand that most older adults prefer to remain in their homes as they age, and we’re here to make that possible. Our services range from one hour of support each week to 24/7 care, allowing families to choose the level of assistance that best fits their loved one’s needs. Whether it’s help with personal care, grocery shopping, light housekeeping, or medication reminders, our certified caregivers and nurses are here to provide the support necessary for loved ones to live comfortably in their own home. We take the time to carefully match our caregivers with clients to ensure the best fit, providing peace of mind to families knowing their loved ones are safe and well cared for at home. We understand that while some older adults may need only occasional assistance, others have more intensive care needs that demand around-the-clock support. Our services are designed to meet the needs on both ends of the spectrum. No matter the level of care required, we make it possible for individuals to stay in the comfort and familiarity of their own home, allowing them to retain their dignity and connection to family and friends.

Role Description

Responsible for managing the overall marketing program. The territory is Oklahoma City and surrounding area with at lease one full day in the Shawnee and surrounding area. Establishes and maintains relationships with customers and referral sources. Responds to requests and concerns. Attends after hour marketing functions. Meets with new potential clients and sets up service agreements with new clients. Works closely with the Administrator to ensure we are delivering great customer service to our clients and that service starts out on the right foot with our new clients.

Qualifications

• Bachelor’s degree in business or related field preferred
• Previous experience in healthcare management or marketing, preferably in home care and or home health care
• Demonstrated knowledge of regulatory requirements and restrictions in home health services.
• Demonstrated supervisory and negotiation skills.
• Excellent verbal, written communication skills.
• Demonstrated organizational skills, flexibility, assertiveness, and team orientation.

ESSENTIAL FUNCTIONS/AREAS OF ACCOUNTABILITY

• Manages marketing operations and establishes and implements marketing initiatives.
• Establishes systems for consistent market assessment and develops a marketing plan designed to meet agency goals.
• Establishes and maintains mutually beneficial working relationships with current and potential referral sources and payers.
• Participates with management team in strategic planning activities, identifying opportunities to improve services and better meet customer needs.
• Maintains comprehensive knowledge of the Agency’s markets, key referral sources, and position in the market related to competitors.
• Develops and maintains information on available community resources, and assists customers and staff in accessing services or information.
• Participates in the annual Agency evaluation in areas of marketing, program development, growth and expectations.
• Prepares reports of marketing activities and effectiveness.
• Works collaboratively with clinical staff to assure consistent message to the customers and the community.
• Other activities as directed.