Sales and Marketing Coordinator

Job Summary
At Comfort Keepers, we provide compassionate, non-medical in-home care services to individuals in need of assistance with daily living activities. We specialize in offering personalized care, including companionship, help with household tasks, personal care, and respite care. Our mission is to support seniors, individuals with disabilities, and those recovering from illness or surgery by enabling them to live independently and comfortably in the familiarity of their own homes. We're seeking a motivated Sales and Marketing Specialist to help us grow our brand, increase our service awareness, and build strong relationships with families and referral partners.

Job Overview:

We are looking for an enthusiastic and experienced Sales and Marketing Specialist to promote our non-medical in-home care services. In this role, you will develop and implement marketing strategies, build and maintain relationships with referral sources, and drive growth through targeted outreach efforts. The ideal candidate will be a self-starter with knowledge of the senior care industry, excellent communication skills, and a passion for helping people live better at home.

Key Responsibilities:

• Develop and execute sales and marketing strategies to increase client acquisition for non-medical in-home care services.
• Build relationships with healthcare providers (doctors, discharge planners, social workers), senior living communities, and other referral sources to drive leads.
• Design and implement marketing campaigns, including digital marketing, social media, email marketing, and local community outreach.
• Collaborate with the sales team to create customized presentations and promotional materials that highlight our services to potential clients and families.
• Conduct market research to stay informed on industry trends, competitive positioning, and community needs.
• Attend networking events, community outreach programs, and senior-related expos to raise awareness about our non-medical in-home care services.
• Track and analyze the effectiveness of marketing campaigns and adjust strategies to maximize results.
• Provide prospective clients with information on our services, answering questions and addressing concerns in a clear and compassionate manner.
• Maintain and grow relationships with existing clients, ensuring continued satisfaction with our services.

Qualifications:

• Proven experience in sales and marketing, preferably within the senior care, non-medical home care, or related service industry.
• Strong knowledge of non-medical in-home care services and the needs of seniors and individuals with disabilities.
• Excellent interpersonal and communication skills, with the ability to build trust and rapport with families, healthcare professionals, and referral partners.
• Experience with digital marketing, social media platforms, email marketing, and content creation.
• Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously.
• Ability to work independently and as part of a team in a fast-paced environment.
• A compassionate and empathetic approach to helping others.
• Ability to present and explain services in a professional, client-focused manner.

Why Join Us?

• Competitive wages.
• Comprehensive benefits package, including health, dental, and vision.
• Opportunities for professional growth and development within the non-medical home care industry.
• A supportive, mission-driven team focused on improving the quality of life for our clients.

How to Apply:

If you're ready to make a difference in the lives of seniors and individuals in need of non-medical care, we want to hear from you! Please submit your resume and a cover letter outlining your qualifications and why you're passionate about non-medical in-home care to Tonisha.Wood@1107.comfortkeepers.com

Comfort Keepers is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Types: Full-time, Part-time

Pay: $16.00 - $18.00 per hour

Expected hours: 40 per week

Schedule:

• Day shift
• On call

Experience:

• Sales and Marketing: 2 years (Required)

Ability to Commute:

• Abilene, TX 79608 (Required)

Ability to Relocate:

• Abilene, TX 79608: Relocate before starting work (Preferred)

Willingness to travel:

• 75% (Required)

Work Location: In person

Salary : $16 - $18