Marketing Manager

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Duties

• Develops professional marketing and promotional plans for installation on-going and one-time programs and or events. Uses established real-world marketing practices, marketing analysis, data gathering and tabulation to initiate and complete plans.
• Communicates regularly with FFR customers and NDW Marketing staff to ensure draft work receives approval of the requestor, deadlines are met, and organization goals are accomplished. Utilizes and maintains a working knowledge of marketing tools to publicize and encourage patronage/use of programs and facilities. This is accomplished through strategic deployment of advertising campaigns that may include, but are not limited to: email, websites, presentations, social media, speeches, publications, official message traffic, banners, printed materials, and other promotional means.
• Gathers information, completes publicity requests and distribution plans, submits and monitors progress through project management system.
• Develops and maintains effective tracking tools to ensure publicity deadlines are met. Acts as point of contact for proofs requiring manager approval and is liaison between manager and designer.
• Conducts installation level public relations activities including using publicity information 9r interviews to write detailed press releases, feature articles, web advertisement, s or stories, photo captions, and other public relations media.
• Takes photos as appropriate to accompany public relations materials or for future advertising use. Submits regularly scheduled articles and event information to base paper and other appropriate media. Monitors and tracks submissions, maintains press clipping files and photo library.
• As the Commercial Sponsorship Coordinator gathers event information, writes solicitation materials or event fact sheets, and after-action summaries.
• Keeps Leads and Regional Marketing Director apprised of project status, workload condition and departmental concerns.
• Maintains computer files in accordance with department standards for all completed work, including photographs.
• Works with outside vendors on large projects, and other work not completed in-house.
• Drives a government vehicle to facilities and events in support of Marketing department efforts and clients' programs.
  
  

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Requirements

Conditions of Employment

• Ability to perform the above duties with a minimum of supervision.
• Must be able to work outside events.
• Must be able to work varied schedules up to and including weekends and holidays and evenings.
• Must have a valid Drivers License.
• Must have at least 3 years experience and knowledge that would be obtained with a Bachelors Degree in a related field.
• Knowledge and skill in developing written and printed materials. Skill in orally transmitting information, and printed materials. Skill in the use of personal computers and associated software.
  
  

Qualifications

• KNOWLEDGE REQUIRED BY THE POSITION
• Knowledge of the FFR mission and the purpose of various FFR activities.
• Skill in using a personal computer (PC) and mobile devices with various software
  
  

programs (e.g., web content management systems, evolving social media platforms).

• Knowledge of all phases of marketing and communications, including knowledge of
  
  

principles, methods, practices, trends and techniques.

• Knowledge of and ability to use proper grammar, spelling and standard writing styles.
• Ability to conceptualize and recommend advertising methods from written and verbal
  
  

instructions.

• Ability to gather and effectively organize information.
• Ability to effectively work as a team member with flexibility to work in different
  
  

positions within the department.

• Ability to analyze business needs and develop marketing plans and recommendations in a
  
  

fast paced environment.

• Ability to communicate effectively both orally and in writing.
• SUPERVISORY CONTROLS
  
  

Works under direct supervision of the FFR Director, who provides broad goals and objectives. Incumbent independently performs tasks in accordance with established guidelines and oral instructions. Recurring assignments are carried out independently within established parameters, following policies and procedures, and are reviewed periodically by supervisor. New or special projects are discussed with the supervisor in terms of objectives, resources, and anticipated challenges. Incumbent exercises initiative and independent judgment in interpreting and adapting to the development and execution of marketing programs and in developing material to meet changing situations. Work is reviewed for technical soundness, appropriateness, and compliance with goals and objectives.

• GUIDELINES
  
  

Guidelines consist of statutes, regulations, local directives, and internal Standard Operating Procedures (SOPs) concerning the work done. However, the function is continuously evolving and the incumbent often has to use considerable judgment in researching related methods or in developing new procedures or modifying existing processes to accommodate "on-going changes."

• COMPLEXITY
  
  

Composes, prepares and completes a wide variety of materials in support of projects, events and marketing activities. Work requires use of many types of social media and complex web management and project management tools. Must keep current with new software programs and techniques for use in marketing field. The work requires making decisions as to which format and/or promotional device is most appropriate.

• SCOPE AND EFFECT
  
  

Responsible for assisting in a comprehensive program to provide support to FFR programs and activities with all publicity, promotions and advertising materials. This program includes the organization website as well as social media outlets. The effects can be significant in terms of desired results such as increases in facility utilization, sales, program usage and visibility.

• PERSONAL CONTACTS
  
  

Contacts are with personnel from various levels within the FFR Department, the Navy, other military installations and outside vendors and organizations.

• PURPOSE OF CONTACTS
  
  

The purpose of contacts is to plan and advise on projects as well as develop relationships with customers, vendors or resources whose services may be utilized by the department.

• PHYSICAL DEMANDS
  
  

The work requires visual and manual dexterity, and color determination. The work requires physical ability to layout and cut large substrates and place signs. Incumbent must be able to lift 40 lbs. Projects can include physical assistance of production items upon need.

• WORK ENVIRONMENT
  
  

Work is performed a normal office setting.

• OTHER REQUIREMENTS
  
  

Occasional travel of less than 10% may be required. Must be able to work at outside events. Must be able to world varied work schedules to include holidays, evenings, and weekends. Must have or be able to obtain and maintain a valid driver's license. Must be able to obtain and maintain a minimum of a National Agency Check with Inquiries background screening or higher clearance as determined by the position and/or Security Manager.

Education

Three years experience and knowledge in marketing, public affairs, communications, journalism, or a related field which demonstrates ability such as would be gained from a Bachelors Degree.

Additional information

Benefits

The Federal government offers a number of exceptional benefits to its employees. Benefits you get to enjoy while working for our TEAM include but are not limited to:

• Comprehensive benefits package (medical, dental, life insurance, spouse & dependent life insurance, long-term disability, retirement, and 401(k) savings plan, annual and sick leave, tuition reimbursement, etc.).
• Stability of Federal Civilian Service
• People with passion for doing work that matters
• Quality of Work Life Balance
  
  

Some positions have special requirements- Position is a non-critical, sensitive, position requiring access to IT II system and/or access to PII. An access National Agency Check investigation (ANACI) is required via the SF 86 security form.- Required to submit a Financial Disclosure Statement, OGE-450. Executive Branch Personnel Confidential Financial Disclosure Report upon entering the position and annually, in accordance with DoD Directive 5500-7R, Joint Ethics Regulation, dated 23 March 2006.- Salary is dependent on experience and/or education.- For positions requiring travel more than twice per year, selectee may be required to obtain and maintain in good standing a Government-issued Travel Card for official government travel purposes.

This announcement may be used to fill additional vacancies within 90 days of closing date.

The Department of the Navy (DON) is an Equal Employment Opportunity Employer. Applicants are assured of equal consideration regardless of race, color, national origin, religion, sex, age, mental or physical disability, genetic information, reprisal, marital status, political affiliation, sexual orientation, or any other non-merit factor. This agency provides reasonable accommodations to applicants with disabilities. Applicants with disabilities who believe they may require reasonable accommodations should email their request to MILL_CNIC_NAF_EEO@navy.mil to ensure proper consideration is given. The decision on granting reasonable accommodation will be on a case-by-case basis.

This activity is a Drug-Free workplace. The use of illegal drugs by NAF employees, whether on or off duty, cannot and will not be tolerated. Federal employees have a right to a safe and secure workplace, and Sailors, their family members, and all other customers have a right to a reliable and productive Federal workforce.

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How You Will Be Evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your experience is subject to evaluation and verification against the information in your resume. The numeric rating you receive is a self-assessment only and is based on your responses to the questionnaire. Do not overstate or understate your level of experience and capability. If a determination is made that you rated yourself higher than is supported by your resume, or if your resume lacks sufficient information, you will be rated accordingly or may be considered ineligible.

All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement, and will be rated based on the information provided in the resume to determine the level of knowledge, skill, and ability, related to the job requirements. Using the qualifications of the position, a predetermined rating criterion of knowledge, skills, and abilities will be used for each resume. Best qualified applicants will be referred to the hiring manager. The selecting official may choose to conduct interviews.

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Required Documents

The following documents may or may not be required. Required documents will show a red asterisk during documentation upload.

• Resume
• Include name and contact information for at least three (3) professional references in your resume
• Proof of education (transcripts/copy of degree/high school diploma), if applicable to position requirements
• Proof of certification, if applicable to position requirements.
• If you are a current federal employee, submit your most recent Personnel Action Report (PAR) or SF-50.-If you are a current federal employee, submit your last three evaluations.
  
  

APPLICANTS CLAIMING HIRING PREFERENCE: Please ensure your status is indicated in your USAJOBS account and ALL required documents to claim preference are submitted at the time of resume submission.

WHAT ARE PREFERENCES? Preferences are advantages in the candidate selection process. Individuals can claim the following preferences:

• Reemployment Priority List (RPL): Qualifying separated employees shall have priority placement in the NAF activity from which they were separated as a result of a Business Based Action (BBA), when the position has substantially the same duties as the position from which they were separated and it is not a higher grade or employment category, provided the position is not being filled by an internal candidate.To claim this preference, you MUST:
• Submit a copy of your BBA Separation Notification indicating eligibility for RPL.
• Military Spouse Preference (MSP): Qualifying spouses eligible for MSP are spouses of an active duty military member of the U.S. Armed Forces, including members of the National Guard or Reserves on active duty. The marriage must have occurred before the military member received official permanent change of station (PCS) orders to the installation listed above. MSP is applicable only when applying for NAF positions at the NF-03 and below and equivalent craft and trade (CT) positions.To claim this preference, you MUST:
• Submit sponsor's PCS orders to installation you are applying for; AND
• If you are not indicated as a spouse on the PCS orders, you MUST submit proof of marriage prior to PCS.
• Veteran's Preference/Gold Star Veteran's Preference: Qualifying military veterans, and spouses/parents of deceased veterans shall be given employment preference over non-preference applicants if they are equally qualified. Preference applicable for positions open to external candidates.To claim Veteran's preference, you MUST:
• Submit a copy of your DD-214 (member 4 copy); AND
• Submit completed SF15 from the Veterans Administration (VA); AND
• Submit any other supporting documentation (disability, official statements, proof of service, etc)To claim Gold Star Veteran's preference, you MUST:-Submit completed SF-15 from the Veterans Administration (VA); AND
• Submit a legible copy of DD-1300; AND-Submit any other supporting documentation (official statements, document of service, court decree, etc).
• Qualifying applicants with preferences are considered in the order listed above. Then all other qualifying applicants are considered.
  
  

If you are relying on your education to meet qualification requirements:

Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education.

Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.