Casino Marketing and Advertising Manager $95,000 - $120,000 annual salary

The Marketing and Advertising Manager is responsible for leading all marketing and advertising initiatives to drive business growth, enhance brand visibility, and ensure strategic alignment with organizational goals. This role oversees media content distribution, PR strategies, creative campaigns, and advertising efforts while maintaining regulatory compliance and upholding the highest standards of professionalism. The Manager also mentors the Marketing team, fosters cross-departmental collaboration, and delivers measurable results across diverse platforms.   PRIMARY JOB FUNCTIONS   Strategic Marketing Leadership Develop and execute comprehensive marketing strategies, including PR, media buys, ad placements, and integrated campaigns across multiple channels. Serve as the primary liaison for vendors, agencies, and external partners, fostering collaborative and effective working relationships. Lead non-gaming campaigns, including ideation, execution, and evaluation, ensuring alignment with brand and business objectives. Create and oversee the marketing plan, decks, and calendars, ensuring all deliverables are strategically aligned and on schedule. Content Distribution and Media Oversight Oversee all media content distribution, including newsletters, social media efforts, and creative materials, ensuring brand consistency. Write and approve advertising copy for various media platforms, maintaining adherence to brand standards and regulatory compliance. Review, proof, and approve all marketing collateral (brochures, posters, digital displays, website content, etc.) before final submission. Collaborate with Marketing leaders to establish and evaluate metrics for success, refining strategies as needed. Event and Campaign Oversight Coordinate and implement advertising programs, including creative development, production timelines, and deadlines. Oversee set design and property décor for holidays and special events. Lead initiatives such as Sports Watch events and other targeted campaigns to attract diverse audiences and enhance guest engagement. Oversee the timely installation of all internal casino signage and external advertising materials. Team Leadership and Development Oversee, train, and mentor the Marketing team, ensuring professional growth and high-performance standards. Oversee employee scheduling, rewards, disciplinary actions, and performance evaluations. Promote a collaborative work environment while addressing and resolving team challenges. Budget and Financial Oversight Oversee all aspects of the Advertising, Promotions, and Events budget, including forecasting, reconciliation, and tracking expenses. Generate purchase orders, check requests, and supporting materials to ensure timely payment of invoices. Compliance and Record Maintenance Ensure all marketing and advertising materials comply with regulatory standards and company policies. Maintain accurate files and records in accordance with organizational and legal requirements. Respond promptly and courteously to questions, complaints, or concerns on behalf of the Marketing team. Collaboration and Communication Establish effective working relationships with all operating departments, clients, and business partners to align marketing efforts. Implement integrated internal and external communication strategies to amplify the impact of campaigns and promotions. Collaborate with the Marketing leadership team to identify opportunities for sharing content and enhancing brand engagement. Data Reporting and Analysis Create, manage, and modify reports that measure the success of ad/media campaigns, providing actionable recommendations for improvement. Continually analyze campaigns and event results to identify opportunities for growth and development. Other Responsibilities Perform additional duties as assigned by the Assistant Director of Marketing to support departmental and organizational goals.     The duties listed are not set forth for the purpose of limiting the assignment of work. They are not to be construed as a complete list of the many duties normally to be performed under a position title or those to be assigned and performed temporarily outside of an employee’s normal line of work.     QUALIFICATIONS   Education:  Bachelor’s degree in Marketing, Communications, or a related field.    Work Experience:  Five (5) plus years of experience in marketing leadership roles, preferably in the hospitality or gaming industry. Strong knowledge of advertising platforms, media channels, and PR strategies. Familiarity with content management systems and marketing analytics tools. Ability to oversee multiple projects simultaneously and deliver results under tight deadlines.   Key Competencies: Proven experience in marketing strategy, event planning, and project management. Exceptional leadership and communication skills with cross-functional teams. Proficiency in budget management and data-driven decision-making. Familiarity with advertising regulations and compliance standards. A passion for creativity and delivering exceptional guest experiences.     Must possess an ability to work with minimal supervision and make educated ethical decisions as necessary.  Must be able to resolve conflicts and have effective communication skills with all levels of employees and be able to work effectively and collaboratively in a team environment. Must demonstrate an ability to work independently and to prepare detailed professional correspondence, memoranda, policies, procedures and regulations related to the employee’s duties. A general knowledge of Windows-based computer operating systems is also required.

Salary : $95,000 - $120,000