What are the responsibilities and job description for the Head of Social Strategy position at Commodity Fragrances?
About the Company:
Commodity Fragrances is a modern American perfumery that has grown from a Kickstarter campaign in 2013 to a globally recognized brand. Known for its minimalist yet luxurious approach to fragrance, Commodity is available in markets around the world and in Sephora North America and UK. As an innovative and fast-growing company, we encourage creativity and entrepreneurship within a collaborative team environment.
About the Role:
We are seeking a dynamic and experienced Head of Social Strategy to innovatively drive our brand’s social presence and growth across all social platforms. As a brand that’s rethinking fragrance and redesigning experiences, this person will play a critical role in shaping the brand content and perception. The Head of Social Strategy will be responsible for strategizing, planning, executing, and analyzing social media initiatives across all our social platforms—Instagram, Facebook, YouTube, Pinterest, LinkedIn, and their respective sub-channels. Reporting to the VP of Marketing, this role will oversee a social content creator and social media manager as well as collaborate closely with our community manager, head of creative advertising, head of influencer marketing, and design team to produce engaging, high-performing, optimized, and brand-aligned content.
Key Responsibilities:
- Develop and implement a cohesive, forward-thinking social media strategy that supports brand-building, engagement, and conversion goals.
- Define clear, ambitious goals and metrics for each platform and channel, adapting strategies accordingly to maximize impact.
- Stay ahead of the curve, harnessing emerging trends, ever-evolving technologies, and consumer insights to inform channel strategy and inspire innovation in content creation, distribution, and engagement.
- Build cross-functional content pipelines that continuously drive campaigns across Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube, and emerging platforms.
- Work cross-functionally with the copywriting, influencer, and design teams to generate content that meets brand standards and marketing objectives.
- Foster a feedback loop to continuously improve content quality, resonance, and effectiveness based on analytics and evolving brand goals.
- Monitor and analyze performance metrics across all social channels, using insights to inform strategy adjustments and optimize content.
- Report regularly to senior leadership on social performance, new platform developments, best practices, and areas for growth.
Qualifications & Skills
- 5 years of experience in social media strategy and management, with at least 3 years in a leadership role, ideally in a luxury, beauty, or lifestyle brand.
- Proven track record of developing and executing successful social media strategies that drive engagement and brand growth.
- Strong understanding of each social platform’s unique features, trends, best practices and new developments.
- Analytical mindset with experience using social media analytics tools to report on KPIs such as engagement rate, follower growth, reach, and conversion.
- Excellent communication and organizational skills, with the ability to manage multiple, cross-functional projects in a dynamic environment.
- Big-picture thinker with a creative edge and penchant for pushing boundaries in social media.
- Proactive problem-solving abilities and the ability to thrive in dynamic and evolving landscapes.
Commodity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
