What are the responsibilities and job description for the Paid Media Specialist position at Commodity Fragrances?
About Our Brand
At Commodity Fragrances, we're driven by a passion for redefining fragrance for a global audience. With a minimalist yet luxurious approach, we've captured markets worldwide, including Sephora North America and the UK.
About the Job
We're seeking a talented Paid Media Specialist to lead our paid media efforts and drive digital growth. This individual will oversee the development, execution, and optimization of paid campaigns across various digital platforms to enhance customer acquisition, retention, and revenue.
Key Responsibilities
- Plan, execute, and optimize high-performing paid ad campaigns across platforms such as Google Ads, LinkedIn, TikTok, META, and others.
- Conduct in-platform management tasks, including keyword research, ad copywriting, campaign creation, budgeting, pacing, and tagging management.
- Collaborate with the organic content team to align and evolve keyword strategies for both paid and organic channels.
- Build and maintain performance dashboards to track key metrics such as ROI, lead generation, and customer acquisition.
- Translate performance data into actionable insights to drive strategy, address challenges, and identify opportunities for growth.
- Develop and execute A/B testing strategies for creatives, ad copy, and landing pages to improve conversion rates and engagement.
- Stay updated on industry trends, seasonal patterns, and geographic insights to inform targeting and campaign strategies.
- Work with the marketing team to create innovative digital programs for major launches, campaigns, and events.
- Manage digital advertising budgets, ensuring efficient allocation, pacing, and alignment with financial goals.
- Test, analyze, and optimize landing pages and conversion funnels to improve user experience and campaign performance.
Requirements
- Experience: 4 years of experience in performance marketing, with a strong focus on paid media, campaign optimization, and analytics.
- Technical Skills: Proficiency in Google Ads, LinkedIn Campaign Manager, and other digital advertising platforms. Experience with analytics tools like Sigma, Google Analytics, or similar.
- Analytical Mindset: Strong ability to interpret data and convert insights into actionable strategies.
- Creative Problem-Solving: Experience in A/B testing and a deep understanding of customer acquisition and engagement strategies.
- Collaboration: Proven ability to work cross-functionally with creative, finance, and marketing teams.
- Education: Bachelor's degree in Marketing, Business, or a related field.
Join Our Team
- Be part of a fast-growing, globally recognized fragrance brand that values innovation and creativity.
- Collaborate with a passionate and dynamic team in an inclusive and entrepreneurial workplace.
- Shape the future of performance marketing in an exciting and evolving industry.
