Marketing Manager

Summary

Essential Functions

• Manage overall marketing strategy and develop various marketing plans to support specific objectives and business units.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful marketing plans and strategies.
• Manage marketing budget, ensuring accurate financial reporting and ROI tracking.
• Serve as key liaison between Commonplace’s Marketing Department and Commonplace retail cafe locations through ongoing relationship development and recurring meetings with shop managers.
• Create, maintain, and conduct analytics across multiple platforms for KPIs. Extract and report insights and incorporate into future initiatives, complete with formal proposals and recommendations on tactics.
• Assist with content generation, working with Marketing Coordinator to ensure all content is engaging, relevant, and on-brand across various marketing channels.
• Develop and nurture relationships with national and local media, influencers, etc.
• Provide information and support to wholesale clients, acting as a representative of Commonplace Coffee in important external meetings, as needed.
• Support internal and external event planning, including project management, outreach opportunity, and engagement with other groups for cross-promotion.
• Oversee management of the website as well as the implementation and use of all marketing software and tools.
• Manage key vendor relationships with outside firms.
• Manage Marketing Coordinator and participate in staffing decisions for marketing positions as the department grows.

Qualifications

• 3-5 years of experience as part of in-house marketing department, agency, or similar; working in a fast paced environment.
• Proven success in developing marketing plans and campaigns.
• Fluency in social media and marketing strategies in order to partner effectively on campaigns.
• Excellent written and verbal communication skills.
• Editing and copywriting experience.
• Metrics-driven marketing mind with eye for creativity.
• Experience with marketing automation and various software applications including Shopify, Mailchimp, Google Workspace, etc.
• Ability to build and maintain relationships with journalists and media partners to pitch and secure coverage for stories.
• Highly organized and detail oriented.
• Proven ability to multitask and be a nimble and creative problem-solver.
• Passion for hospitality and community building.
• Management experience is preferred but not required.
• Coffee experience is preferred but not required.

Physical Demands

• Written and oral communication – must be able to clearly and effectively communicate with team members through oral communication and in writing.
• Taste and smell – must be able to detect and perceive the smells of coffee.
• Must be able to travel locally.

Work environment

• Work is performed in Commonplace Coffee Headquarters and remotely.
• This job involves high amounts of interpersonal interaction.

Supervisory responsibilities

• This role supervises the Marketing Coordinator.
• Responsible for overseeing projects undertaken by various members of Commonplace Coffee that involve a significant level of marketing support.

• Full Time, Salaried

Additional Benefits

• Paid Time Off
• Medical, Dental and Vision Plans with 50-75% employer coverage
• 401(k) Retirement Savings Program
• Gym Membership Subsidy
• Parental Leave
• Company Discounts