Demo

Mkt. Manager, Physician Enterprise Marketing

CommonSpirit Health
HOUSTON, TX Other
POSTED ON 12/17/2024
AVAILABLE BEFORE 10/16/2025

Overview

Baylor St. Luke’s Medical Center is an 881-bed quaternary care academic medical center that is a joint venture between Baylor College of Medicine and CHI St. Luke’s Health. Located in the Texas Medical Center the hospital is the home of the Texas Heart® Institute a cardiovascular research and education institution founded in 1962 by Denton A. Cooley MD. The hospital was the first facility in Texas and the Southwest designated a Magnet® hospital for Nursing Excellence by the American Nurses Credentialing Center receiving the award five consecutive times. Baylor St. Luke’s also has three community emergency centers offering adult and pediatric care for the Greater Houston area.

 

This position will serve as a dynamic, passionate, and skilled Marketing Manager to join the Houston Market as part of the broader South Region team. This role will be reporting to the Market Director and will be instrumental in shaping and executing marketing strategies within the market. The Marketing Manager provides leadership and support for marketing efforts in support of clinics, facilities and services within the Houston market. The role works in coordination and under the direction and alignment with the region and system marketing & communications leadership teams respectively.

 

This Market Manager will support our Physician Enterprise across our Texas markets. 

Responsibilities

  • Manages  a broad range of marketing needs throughout the market, including marketing, growth and engagement programs for the market.
  • Manages the annual marketing strategies, aligned with local market priorities and goals. 
  • Develops, implements, and monitors comprehensive marketing strategies that align with the goals and strategies within the respective market, the broader region and the enterprise as a whole.
  • Maintains detailed annual budgets reconciliation and tracking reports for marketing spends. 
  • Tracks marketing performance metrics and makes data-driven decisions to improve and optimize strategies.
  • Works in association with a cross-functional market-based team of marketing & communications  managers and specialists.  
  • Utilizes data analytics and insights to personalize marketing and engagement efforts while enhancing the consumer and patient experience.
  • Manages the deployment of service line campaigns throughout the region and across various channels, including broadcast, digital, social media, print and direct marketing.
  • Supports the development of marketing collateral, advertising campaigns, and digital marketing initiatives in coordination with market and region leaders.
  • Develops and implements strategies to engage and support  referring physicians and healthcare professionals 
  • Develops and implements community outreach programs and initiatives to raise awareness of the healthcare system's service lines.
  • Provides regular reports and analysis to senior leadership and service line leaders.
  • Develops and manages the marketing budget for service line marketing initiatives, tracking performance and ensuring efficient allocation of resources and monitors marketing expenses.
  • Coordinates with other departments to ensure alignment between marketing strategies and market objectives.
  • Collaborates with the Region and system marketing and communication teams to ensure consistency in communications, marketing, and branding efforts.
  • Qualifications

    Required Education & Experience:

     

    • Bachelor’s degree in Marketing, Communications, Business, or related field. 
    • Minimum of 6 years of experience in marketing and/or communications roles, preferably within the healthcare industry.
    • Proven track record of success in developing and implementing strategic marketing and communications plans, including reputation management strategies.

     

    Required Minimum Knowledge, Skills, Abilities & Training:

     

    • Strong understanding of healthcare, marketing and communications  trends, regulations, and best practices.
    • Strong strategic thinking and problem-solving abilities.
    • Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences.
    • Excellent presentation skills. 
    • Ability to work collaboratively with cross-functional teams and senior executives.
    • Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
    • Excellent interpersonal skills. 
    • Collaborative work style.
    • Ability to work in a large geographically diverse system.

     

     

    #LI-CHI

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Mkt. Manager, Physician Enterprise Marketing?

    Sign up to receive alerts about other jobs on the Mkt. Manager, Physician Enterprise Marketing career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $44,927 - $59,438
    Income Estimation: 
    $50,822 - $66,758
    Income Estimation: 
    $115,898 - $155,468
    Income Estimation: 
    $160,561 - $207,658
    Income Estimation: 
    $116,116 - $161,606
    Income Estimation: 
    $94,514 - $151,319
    Income Estimation: 
    $160,240 - $221,615
    Income Estimation: 
    $96,928 - $129,143
    Income Estimation: 
    $115,898 - $155,468
    Income Estimation: 
    $97,797 - $133,048
    Income Estimation: 
    $94,514 - $151,319
    Income Estimation: 
    $116,116 - $161,606
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at CommonSpirit Health

    CommonSpirit Health
    Hired Organization Address OXNARD, CA Other
    Overview St. John’s Regional Medical Center located in Oxnard California is a recognized as a Top 250 Hospital in the Na...
    CommonSpirit Health
    Hired Organization Address WILLISTON, ND Full Time
    Overview As a Sonographer with CHI St. Alexius Health Williston Medical Center you will support Williston Health Associa...
    CommonSpirit Health
    Hired Organization Address GRAND ISLAND, NE Full Time
    Overview CHI Health St. Francis was established in Grand Island Neb. in 1887. Today our hospital is a regional referral ...
    CommonSpirit Health
    Hired Organization Address OMAHA, NE Full Time
    Overview At CHI Health Creighton University Medical Center - Bergan Mercy our focus is patient-centered care. Our level ...

    Not the job you're looking for? Here are some other Mkt. Manager, Physician Enterprise Marketing jobs in the HOUSTON, TX area that may be a better fit.

    MKT. MANAGER, PHYSICIAN ENTERPRISE MARKETING

    Catholic Health Initiatives, Houston, TX

    AI Assistant is available now!

    Feel free to start your new journey!