Demo

Digital Asset Manager (PLCB Marketing Analyst 1)

Commonwealth of PA
Dauphin, PA Full Time
POSTED ON 4/2/2025
AVAILABLE BEFORE 6/2/2025

THE POSITION

The Pennsylvania Liquor Control Board (PLCB) has an exciting opportunity for a professional Digital Asset Manager (Marketing Analyst 1). This position is responsible for managing the process and procedures for the procurement and usage of all digital assets for the Fine Wine & Good Spirits e-commerce site, developing and maintaining relationships with suppliers, vendors, and internal departments, and ensuring brand and accessibility standards are met. If you have professional photography experience, have used photo editing software and managed digital asset libraries – this is the opportunity for you. Apply today!


DESCRIPTION OF WORK

As the Digital Asset Manager for the Digital Marketing & E-Commerce Division you will be responsible for evaluating, approving, rejecting, and editing product images as necessary; providing guidance to improve the quality of images and maintain consistency with suppliers and vendors; ensuring the correct meta-data is assigned to all digital assets and meets accessibility standards; participating in testing of images to monitor effectiveness of marketing campaigns; and collaborating with marketing team on image selection. This role is also responsible for managing acquisitions; quality and storage of digital images; monitoring and maintaining all images on FWGS.com; coordinating with other departments; and implementing and maintaining a digital asset management system for use by Fine Wine & Good Spirits digital marketing channel.


Candidates who excel in this role will have a strong background in photography and photo editing, especially with the Adobe Creative Suite, including Photoshop and Acrobat. Experience in managing digital asset libraries is advantageous, as is a sharp eye for detail and the ability to manage projects while meeting deadlines efficiently.

Interested in learning more? Additional details regarding this position can be found in the position description.

Work Schedule and Additional Information:
  • Full-time employment
  • Work hours are 8:00 AM to 4:00 PM, Monday - Friday, with a 30-minute lunch.
  • Telework: You may have the opportunity to work from home (telework) part-time, up to 4 days per week, with 1 day per week in the Northwest Office Building in Harrisburg. In order to telework, you must have a securely configured high-speed internet connection and work from an approved location inside Pennsylvania. If you are unable to telework, you will have the option to report to the headquarters office in Harrisburg.
  • Salary: In some cases, the starting salary may be non-negotiable.
  • You will receive further communication regarding this position via email. Check your email, including spam/junk folders, for these notices.

REQUIRED EXPERIENCE, TRAINING & ELIGIBILITY

QUALIFICATIONS
Minimum Experience and Training Requirements:
  • Successful completion of the PLCB Marketing Analyst Trainee (Commonwealth job title or equivalent Federal Government job title, as determined by the Office of Administration) training program; or
  • One year of professional marketing, advertising, or merchandising experience and a bachelor’s degree; or
  • An equivalent combination of experience and training.

Other Requirements:
  • You must meet the PA residency requirement. For more information on ways to meet PA residency requirements, follow the link and click on Residency.
  • You must be able to perform essential job functions.

Legal Requirements:
  • You must pass a background investigation. An applicant with a felony conviction within the last ten years of their prospective date of employment is not permitted to work for the PLCB, per section 210(c) of the Pennsylvania Liquor Code. Other criminal convictions will be reviewed on a case-by-case basis.

How to Apply:
  • Resumes, cover letters, and similar documents will not be reviewed, and the information contained therein will not be considered for the purposes of determining your eligibility for the position. Information to support your eligibility for the position must be provided on the application (i.e., relevant, detailed experience/education).
  • If you are claiming education in your answers to the supplemental application questions, you must attach a copy of your college transcripts for your claim to be accepted toward meeting the minimum requirements. Unofficial transcripts are acceptable.
  • Your application must be submitted by the posting closing date. Late applications and other required materials will not be accepted.
  • Failure to comply with the above application requirements may eliminate you from consideration for this position.

Veterans:
  • Pennsylvania law (51 Pa. C.S. §7103) provides employment preference for qualified veterans for appointment to many state and local government jobs. To learn more about employment preferences for veterans, go to www.employment.pa.gov/Additional Info/Pages/default.aspx and click the Veterans’ Preference tab or contact us at ra-cs-vetpreference@pa.gov.

Telecommunications Relay Service (TRS):
  • 711 (hearing and speech disabilities or other individuals).

If you are contacted for an interview and need accommodations due to a disability, please discuss your request for accommodations with the interviewer in advance of your interview date.

The Commonwealth is an equal employment opportunity employer and is committed to a diverse workforce. The Commonwealth values inclusion as we seek to recruit, develop, and retain the most qualified people to serve the citizens of Pennsylvania. The Commonwealth does not discriminate on the basis of race, color, religious creed, ancestry, union membership, age, gender, sexual orientation, gender identity or expression, national origin, AIDS or HIV status, disability, or any other categories protected by applicable federal or state law. All diverse candidates are encouraged to apply.

EXAMINATION INFORMATION

  • Completing the application, including all supplemental questions, serves as your exam for this position. No additional exam is required at a test center (also referred to as a written exam).
  • Your score is based on the detailed information you provide on your application and in response to the supplemental questions.
  • Your score is valid for this specific posting only.
  • You must provide complete and accurate information or:
    • your score may be lower than deserved.
    • you may be disqualified.
  • You may only apply/test once for this posting.
  • Your results will be provided via email.


Learn more about our Total Rewards by watching this short video!


See the total value of your benefits package by exploring our benefits calculator.

Health & Wellness

We offer multiple health plans so our employees can choose what works best for themselves and their families. Our comprehensive benefits package includes health coverage, vision, dental, and wellness programs.*


Compensation & Financial Planning
We invest in our employees by providing competitive wages and encouraging financial wellness by offering multiple ways to save money and ensure peace of mind including multiple retirement and investment plan options.

Work/Life Balance
We know there’s more to life than just work! Our generous paid leave benefits include paid vacation, paid sick leave, eight weeks of paid parental leave, military leave, and paid time off for most major U.S. holidays, as well as flexible work schedules and work-from-home opportunities.*

Values and Culture
We believe in the work we do and provide continual opportunities for our employees to grow and contribute to the greater good. As one of the largest employers in the state, we provide opportunities for internal mobility, professional development, and the opportunity to give back by participating in workplace charitable giving.

Employee Perks
Sometimes, it is the little “extras” that make a big difference. Our employees receive special employee-only discounts and rates on a variety of services and memberships.

For more information on all of these Total Rewards benefits, please visit www.employment.pa.gov and click on the benefits box.

  • Eligibility rules apply.

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