Growth Marketing Manager

We’re looking for a talented Product/Growth Marketing Manager. In this role, you’ll own and execute growth-driven marketing campaigns, manage cross-functional projects, and help scale our client's brand. The ideal candidate is a hands-on marketer with exceptional organizational and communication skills who can take initiatives from concept to execution while working collaboratively with diverse teams.

You’ll be working at the intersection of healthcare, fintech, and employee benefits, supporting our three product brands. In this role, you’ll have a direct impact on shaping the company’s presence and growth in the market.

Key Responsibilities:

• Collaborate cross-functionally with product, sales, and customer success teams to develop and deliver compelling marketing materials and campaigns for various audience segments.
• Lead content development from inception to delivery, ensuring alignment with stakeholders and monitoring performance to improve effectiveness.
• Develop, test, and adjust messaging for different audience segments.
• Create and optimize sales enablement materials and marketing assets leveraging tools such as Hubspot/Iterable, PowerPoint/Google Slides, Adobe/Canva.
• Develop and deliver polished, professional presentations using PowerPoint/Google Slides, tailored to various internal and external audiences.
• Manage and develop content libraries to ensure consistency, accessibility, and strategic organization of marketing assets.
• Distill complex ideas into clear, concise messaging, identifying key points to effectively communicate value propositions.
• Plan, create, and execute LinkedIn content strategies, including posting schedules, engagement strategies, and performance tracking.
• Design and execute webinars, sales presentations, and thought leadership initiatives to support brand positioning and customer engagement.

Requirements:

• 8-10 years of experience in marketing, preferably with some experience in healthcare, fintech, insurance, or employee benefits.
• Experience in B2B2C marketing, particularly in healthcare, fintech, or employee benefits, is highly favored.
• Proven ability to manage multiple brands or products effectively.
• Demonstrated experience developing and managing content libraries.
• Exceptional ability to distill complex information into simple, impactful messaging.
• Proven track record of developing LinkedIn content and posting schedules.
• Experience creating and executing webinars and sales presentations.
• Proven ability to manage multiple projects and competing priorities effectively with a track record of leading successful campaigns from start to finish.
• Exceptional organizational and written communication skills, with a strong attention to detail.
• Proficiency in PowerPoint/Google Slides and in creating impactful presentations and sales enablement assets.
• Proficiency in Microsoft Office and Google Workspace.
• Proven ability to work collaboratively and cross-functionally; a proactive self-starter who can both take and set direction.

Preferred Qualifications:

• Experience with email marketing automation platforms and design tools.
• Experience working with sales and product teams.
• Experience with WordPress or other website CMS tools.
• Experience managing social media platforms, specifically LinkedIn.

Why Join Us:

• Be part of a fast-growing team making a meaningful impact on how people access and pay for healthcare.
• Opportunity to work on a variety of projects with cross-functional exposure to different audience segments and work groups.
• A supportive, collaborative culture that values your expertise and growth.
• This is primarily a remote position open to East Coast candidates.