What are the responsibilities and job description for the Marketing Manager - Healthcare/Hospital position at Communications Collaborative?
Our client, a healthcare provider, is hiring a Marketing Manager with strong project management skills to lead strategic marketing initiatives. This role involves developing and executing marketing strategies, overseeing campaigns, managing digital and traditional marketing efforts, and optimizing website content. The ideal candidate has 3-5 years of healthcare marketing experience, strong project management skills, and proficiency in Google Analytics 4, Figma, Microsoft Office, and Adobe Suite. Responsibilities include market research, performance analytics, vendor coordination, and cross-functional collaboration to drive patient engagement and brand awareness. This 3-6 month contract is primarily onsite, with hybrid options considered. Potential for contract-to-hire for the right candidate.
Key Responsibilities :
- Develop and Execute Marketing Strategies : Create and implement comprehensive marketing strategies that align with hospital goals to promote services, enhance brand awareness, and drive patient engagement.
- Project Management : Oversee ongoing marketing initiatives, campaigns, and special projects, ensuring timely execution and optimal resource utilization.
- Digital & Traditional Marketing : Manage digital and offline marketing efforts, including social media, SEO, SEM, content marketing, email marketing, print materials, and advertising.
- Website : Develop and implement strategies and tactics to align webpages with marketing initiatives and optimize based on analytics
- Market Research & Competitive Analysis : Conduct / distill research to identify trends, patient needs, and competitive positioning to inform marketing decisions.
- Collaboration & Communication : Work closely with hospital leadership, administrative, clinical service line staff, and marketing team to ensure marketing strategies support organizational objectives.
- Performance Analytics & Reporting : Track marketing campaign performance, measure ROI, and provide data-driven insights for continuous improvement.
- Vendor & Budget Management : Coordinate with external agencies, vendors, and internal teams to manage marketing budgets and deliverables effectively.
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