What are the responsibilities and job description for the Marketing Director Job at Community Bank & Trust - West Georgia in LaGrange position at Community Bank & Trust - West Georgia?
Community Bank & Trust - West Georgia Marketing Director
Location : Lagrange, Georgia
As the Marketing Director, I oversee and manage all aspects of our marketing strategy, ensuring that every initiative aligns with our company's goals and drives growth. I lead a talented team and work closely with external contractors to ensure that projects are executed efficiently, on time, and within budget.
Job Duties / Responsibilities :
- Developing and executing marketing strategies across multiple channels, including newsletters, paid advertising, social media, and local initiatives, to build brand awareness and engage with our target audience.
- Managing our marketing team and outside contractors, ensuring everyone has clear direction and that all projects meet deadlines, adhere to brand guidelines, and stay on budget.
- Overseeing the CRM system to ensure we're maximizing its potential for lead generation, customer retention, and marketing automation. I work with our teams to optimize customer data management and campaign performance within the system.
- Collaborating with the Operations Manager to assess analytics and create actionable, digestible reports. I use this data to refine our marketing strategies, improve performance, and achieve measurable results.
- Managing and tracking campaigns to ensure they're delivering the desired outcomes. Whether it's email campaigns, social media ads, or local promotions, I make sure we're optimizing every initiative to drive success.
- Ensuring brand consistency across all marketing materials and communication channels, aligning everything with the company's mission and values.
- Managing the marketing budget to ensure all campaigns are cost-effective while still achieving maximum impact.
- Working cross-departmentally with sales, product, and operations teams to ensure that marketing strategies support overall business goals and enhance the customer experience.
- Perform all other duties as assigned.
Required Skills / Abilities :
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