VP of Marketing

VP of Marketing

Reports to: Chief Operations Officer
Key Partnerships: Support Center
Department: Marketing
Classification: Exempt (salary range $80,000 - $100,000)
Status: Full-Time

About this role: The VP of Marketing will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, drive customer acquisition, and increase revenue. This role requires a strategic thinker with a deep understanding of digital marketing, brand management, and market analysis. The VP of Marketing will lead a talented marketing team and work closely with other departments and vendors to ensure cohesive and effective marketing efforts.

Qualifications:

• A bachelor’s degree in marketing, business, or a related field; an MBA or advanced degree is preferred.
• 10 years of experience in marketing, with at least 5 years in a senior leadership role;
• Experience in the dental industry a plus; multi-site healthcare preferred but not required
• 3-5 years of patient/customer acquisition experience
• Proven success of developing and executing successful marketing strategies.
• Strong understanding of digital marketing, social media, SEO/SEM, content marketing and analytics.
• Exceptional leadership and team management skills.
• Excellent communication, interpersonal and presentation skills.
• Ability to think strategically and creatively in a fast-paced environment.
• Proficient in marketing software and tools (e.g., CRM, analytics platforms).

Key Responsibilities:

• Work with the COO and CEO to develop and execute marketing strategies aligned with company objectives.
• Oversee the creation and execution of integrated marketing campaigns across multiple channels (digital, social media, print, events, etc.).
• Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
• Create patient acquisition strategies for all local markets to expand office branding.
• Collaborate with operations, scheduling (PCC), and other departments to ensure a unified approach to market positioning and customer engagement.
• Manage the marketing budget, ensuring efficient allocation of resources and ROI measurement.
• Lead, mentor, and develop the marketing team to achieve their full potential.
• Monitor and report on the effectiveness of marketing initiatives, using data-driven insights to refine strategies.
• Partnering with internal and external stakeholders to provide insights, strategies, and updates about marketing efforts.
• Foster relationships with external partners, agencies, and vendors to enhance marketing efforts
  
• Ensure all marketing efforts adhere to compliance standards and regulatory requirements, maintaining alignment with company guidelines.

CDP is an Equal Opportunity Employer

Community Dental Partners is an Equal Opportunity and Affirmative Action Employer. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

INTERNAL ID: CDP100

Salary : $80,000 - $100,000