Assistant Director of Marketing

CDLI Overview 

Community Development Long Island (CDLI) is the only full-service collection of community development entities that change Long Islanders lives for success in home creation and financial growth. CDLI supports these achievements on the individual and community level by offering innovative solutions and resources to achieve personal and community economic growth.

 Position Summary

The Assistant Director of Marketing will join a dynamic Marketing and Development team to grow and cultivate CDLI's community through strategic marketing campaigns, digital advertising, social media management, content development, and analytics-driven optimization. In addition, the Assistant Director of Marketing will be a strategic thinker with extensive marketing experience who can develop and execute comprehensive marketing strategies across multiple channels. This role requires a well-rounded marketing professional who understands the complete customer journey and can effectively message at different touchpoints to drive engagement and program participation. This position will play a key role in amplifying CDLI's mission, programs, and impact stories.

Responsibilities:

• Develop and implement comprehensive marketing strategies that align with CDLI's strategic plan and program goals.
• Lead digital marketing initiatives including paid search, paid social media, SEO, and email marketing campaigns.
• Create audience-specific messaging strategies that resonate with diverse stakeholders at different stages of the customer journey.
• Develop and execute strategic content marketing plans across all channels (website, social media, email, and print), creating engagement strategies with guidance from the SVP of Advancement.
• Write, edit and proofread content, including social media posts, webpages, blogs, publications, marketing emails, and more.
• Maintain a calendar of CDLI’s digital communications content.
• Analyze marketing performance data to optimize campaigns, improve ROI, and inform future strategies.
• Serve as brand guardian by maintaining the Brand Identity Guide and ensuring consistent messaging, visual identity, and content clarity across all internal and external materials.
• Work with the leadership team to create ongoing content to coincide with calendar deadlines and appropriate media platforms.
• Manage marketing budget and allocate resources effectively across channels.
• Stay current on marketing trends, particularly in the nonprofit and housing sectors.
• Work with the SVP of Advancement to develop and implement the annual marketing plan.
• Act as a social media community ambassador by responding thoughtfully to comments and questions on CDLI’s social media channels and proactively engaging on social media with peer organizations, funders, community partners.
• Participate in departmental meetings by sharing insights about improving CDLI’s content and its distribution.

 Requirements: 

• Bachelor’s degree in Marketing, Communications, or related field
• 7 – 10 years of progressive marketing experience with demonstrated success in strategic marketing roles.
• Proven expertise in digital marketing, including paid search, paid social, organic social, SEO, and email marketing.
• Strong understanding of marketing analytics and experience using data to drive marketing decisions.
• Exceptional writing and proofreading skills and ability to tailor communications to specific audiences.
• Experience managing marketing budgets and demonstrating ROI.
• Experience working with diverse communities and stakeholders.
• Proficiency with digital marketing platforms and knowledge of analytics tools, and CRM systems.
• Advanced knowledge of Constant Contact a plus.
• Knowledge of website management and content management systems. Familiarity with webhosting and design tools such as Wix, WordPress, Canva & Adobe a plus.
• Proficiency with creative tools such as Adobe Creative Suite, Canva, or similar platforms.
• Comfort with working in a fast-paced environment with competing deadlines.
• Proficient in Microsoft Suite (Outlook, Teams, Excel, Word, PowerPoint). 
• Exceptional interpersonal skills, capable of working well with others. 
• Proactive, detail-oriented with strong organizational skills. 

 This job description is not intended to be all inclusive and the employee will perform other reasonably related duties as assigned.