What are the responsibilities and job description for the Marketing Intelligence Specialist position at ComResource?
Marketing Intelligence/Research Analyst
Qualifications
- Be a subject matter expert (SME) on key competitors’ products, business models, sales, market trends and marketing strategies
Responsibilities
- This position will be responsible for providing high-quality quantitative and qualitative market research to better understand market, consumer, and competitive trends
- Information will be used to support business/strategic planning and decision making as well as marketing and sales initiatives
- Design and execute quantitative and qualitative market research projects to fulfill needs of the organization
- This includes being a proactive thought partner and encouraging data/information driven decisions
- Conduct in-house execution and analysis of both qualitative and quantitative primary market research, synthesizing qualitative response or descriptive and inferential statistical analysis, as appropriate to extract actionable insights and communicate those insights to the organization
- Source and employ third-party research vendors to execute specific projects
- Conduct rigorous secondary data analytics and desk research of publicly available information to inform study design and identify relevant trends
- Create, maintain, and update key competitive intelligence resources (depositories, websites, etc.)
- Work with data from multiple sources, interpret data and turn into actionable insight
- Implement research best practices
- Balance the creative and analytical skills with the ability to proactively define research questions, identify appropriate methods, execute studies, and synthesize findings
- Benchmark competitor illustrated values and features to analyze and communicate product trends
- Trusted advisor in all strategic initiatives across the enterprise
- Collaborate with Solutions Marketing and Product teams on appropriate promotional content, collateral, talking points, winning themes, key questions, and battle cards to enable sales to effectively compete
- Works collaboratively with the Director of Market Insight to understand and design analytical approaches to open-ended strategic business problems
- Collaborates with Marketing, Sales, Product, and other teams to identify environmental trends and opportunities to improve and maximize revenue capture
- Evangelize strategic insights across the enterprise in a succinct, straightforward, easily understood manner
- Work independently and collaboratively within the team to achieve the desired outcomes of all projects
- Contribute to the continuous learning mindset of the organization by bringing in new ideas and perspectives that stretch the thinking of the enterprise
Salary : $85,000 - $95,000
