Marketing Specialist

Job Title: Marketing Specialist

Location: Austin, TX

Department: Marketing

Reports To: Marketing Manager

Job Overview

We are seeking a motivated and detail-oriented Marketing Coordinator to join our dynamic marketing team. In this role, you will play a pivotal part in the execution of marketing strategies and initiatives that drive brand awareness and customer engagement. The ideal candidate will possess a blend of creativity and analytical skills, allowing them to contribute to various marketing campaigns effectively.

Key Responsibilities

• Assist in the development and execution of marketing plans and strategies.
• Coordinate and manage marketing campaigns across various channels including digital, social media, and email.
• Conduct market research to identify customer needs, trends, and competitive analysis.
• Support the creation of marketing materials including brochures, flyers, and presentations.
• Organize and coordinate events, trade shows, and promotional activities.
• Monitor and analyze marketing performance metrics to optimize campaigns and report on results.
  
  

Required Skills And Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in a marketing role or internship is preferred.
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and platforms, including social media and email marketing.
• Ability to analyze data and derive actionable insights from analytics tools.
• Excellent organizational skills and attention to detail.