What are the responsibilities and job description for the Sr. Analyst - Customer Research position at ComTec Information Systems (IT)?
Title: Sr Analyst - Customer Research
Location: Newark, NJ
Work Mode: Hybrid (1-3 times / per week)
Overview:
This position is on the Voice of the Customer team within Customer Solutions & Support organization. Analyst conducts market research and gathers data on consumers using various methods such as surveys, interviews, and data analysis tools. Understanding business objectives and designing surveys to discover prospective customers preferences and compiling and analyzing statistical data using modern and traditional methods to collect data to tactically draw insights.
Responsibilities:
- Provide timely and actionable marketing research findings and insights to senior management for decision making and to enhance company brand equity, customer experience, preference and profitability.
- Work with the company’s business areas to assess needs for marketing information; design and implement projects to achieve specific goals, identify process improvements and improve the customer experience.
- Develop, analyze, manage and communicate key market and customer relationships, research projects, etc. to support product and services improvement and strategic planning initiatives.
- Develop and maintain relationships with outside research firms, benchmarking organizations and other utilities.
- Provide customer relationship, market targeting and segmentation expertise, as well as analytic support for the company’s marketing and customer experience management activities.
- Play a key role in identifying, developing and supporting the rollout of new business opportunities.
- Maintain and apply working knowledge of the client standards for Business Controls and meet management’s expectation for effective internal business controls.
Requirements:
- Minimum 5 years market research or customer satisfaction measurement experience
- Proficiency with Microsoft Office
- Strong understanding of primary and secondary market research methodologies, techniques, tools and process
- Must have analytical ability; verbal and written communication skills, be results drive
- Knowledge of JD Power studies and methodologies
- Knowledge of Tableau
- Knowledge of SurveyMonkey, mTab and PowerTalk Survey panel
- Working knowledge of advanced statistical applications i.e., SPSS or SAS
- Consulting or large company experience, especially energy industries
