What are the responsibilities and job description for the Divisional Digital Marketing Manager position at Concord Hospitality Enterprises?
Description
The Divisional Digital Marketing Manager is responsible for managing our e-commerce business presence, driving topline e-commerce revenue and for providing high-quality support for complex full-service assets.
Responsibilities:
- Manage and lead a set of full-services properties and outlets as Digital Marketing Manager, responsible for the ecommerce strategy and brand.com performance for those properties. Triage focus hotels and outlets to stabilize and lift performance as needed.
- Utilize brand marketing systems effectively, while staying abreast of industry trends through proactive participation in brand resources (newsletters, webinars, etc.). Process management and optimization, identify opportunities for improvement and recommend solutions.
- Execute digital market audits and assessments across key digital channels. Ensure that digital content and collateral are aligned with brand standards and requirements.
- Provide search engine optimization and content optimization across key digital channels.
- Create, execute and optimize paid digital campaigns and modify campaigns based on ROI analysis. Report out on performance of digital campaigns and efforts.
- Analyze performance, execute digital market audits and assessment across key digital channel assuring digital content and collateral are aligned with brand standards. Provide reporting on digital efforts.
Requirements:
- BS degree and at least 7 years experience in digital or marketing strategy.
- Hospitality Marketing ecommerce with major hospitality brands or full-service properties experience preferred.
- Comprehensive knowledge of concepts and strategies in digital marketing and hospitality marketing.
- Able to process data and ability to provide written and oral feedback.
- Excellent organizational and time management skills.
Benefits:
Concord offers competitive wages and a comprehensive benefit package, which includes medical/ dental/vision plans, complimentary life insurance , ST/LT disability offerings, a 401K plan with company match, tuition assistance, plus training & development as well as career advancement opportunities. Our health benefits become available after seven days of employment.
The Concord Culture:
Concord Hospitality invests in its associates by providing training and development to all levels of associates. Our “Associate First” culture supports and inspires personal development both within the workplace and beyond. Concord’s associates are what our company is built on, and we strive to recognize them for their hard work, dedication, and commitment to excellence. We value work life balance, diversity, and our commitment to provide the best customer service and quality accommodations in every market we exist. Concord is built on 5 cornerstones: Quality, Integrity, Community, Profitability and FUN! We support diversity and inclusion through our mission to be a “Great Place to Work for All.”
Pay Range: $70,084 - $87,605
Salary : $70,084 - $87,605
