What are the responsibilities and job description for the CRM Coordinator position at Concord Music Group, Inc.?
Overview
Concord is the independent, worldwide leader in the development, management and acquisition of sound recordings, music publishing, theatrical performance rights and narrative content.
Headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne and Miami, Concord also has staff in Auckland, Sydney, Tokyo and Toronto. The Company’s catalog consists of more than 1 million songs, composed works, plays, musicals and active recordings which are licensed in virtually every country and territory worldwide.
Concord Label Group is comprised of multiple active labels whose artist rosters each span many musical genres. The frontline labels consist of Concord, Concord Jazz, Easy Eye Sound, Fantasy Records, Fearless Records, Kidz Bop, Loma Vista Recordings and Rounder Records.
The company’s historical labels are managed by its Craft Recordings team and include such storied imprints as Fania, Independiente, Milestone, Musart, Nitro, Pablo, Prestige, Riverside, Savoy, Specialty, Stax, Telarc, Varèse Sarabande, Vee-Jay, Victory and Wind-up. Concord’s master recording portfolio contains more than 275,000 active song recordings and includes over 300 GRAMMY® winners and over 400 Gold, Platinum, Multi-Platinum and Diamond RIAA certifications.
As CRM & Fan Engagement Coordinator, in the Concord Recorded Music shared services area, you will support the digital marketing team with a focus on CRM and fan engagement. You will help design and implement impactful email and SMS marketing campaigns, contests, and other data capture strategies in partnership with the frontline and catalog labels to acquire, engage, and monetize fans. You will also assist the Senior Director of Paid Media with various tasks, including rate card sourcing, PO creation, invoice processing, campaign tracking, data analysis, and reporting.
Responsibilities
What you'll do:
- Help manage complete CRM tool suite used daily for fan acquisition, engagement, and monetization
- Help maintain CRM databases for frontline and catalog artists, ensuring audiences are properly segmented
- Advise on fan acquisition, engagement, and monetization strategies, recommend the proper tools, and execute when needed
- Build creative, engaging emails that drive excellent open and click-through rates
- Design creative, engaging SMS marketing campaigns that build fan loyalty
- Write authentic, effective copy for email, SMS, contesting, and paid media campaigns as needed
- Measure and report the effectiveness of fan engagement campaigns, communicating actionable insights to improve future performance
- Source rate cards and applicable decks from potential new partners in the CRM, fan engagement, and paid media spaces
- Create POs and process invoices as needed
- Assist with paid media campaign tracking, including data analysis and communication of notable changes/problems/opportunities
- Assist with paid media campaign reporting, occasionally disseminating results to senior leadership and artists/their teams
Qualifications
What you’ll need:
- 1-2 years of experience in a CRM or fan engagement-focused role at a music company
- Deep understanding of key CRM tools and fan engagement tactics, especially email and SMS marketing
- Experience conceptualizing and running email and SMS marketing campaigns
- Experience building effective email blasts
- Familiarity with common fan data capture tactics
- Ability to identify and communicate opportunities for fan engagement in real time
- Willingness to perform outreach and due diligence to vet potential partners in the CRM, fan engagement, and paid media spaces
- Excellent communication skills
- Excellent attention to detail
Bonus Qualifications:
- Proficiency in data management systems like Salesforce, Litmus, Exact Target, etc.
- Existing relationships with fan engagement partners (found.ee, Community, etc.)
*This is a hybrid role requiring 3 days minimum on-site.
At Concord, we offer comprehensive medical and wellness benefits, generous time off, parental leave, charity match, paid time off for volunteering, and other fun company perks. We have beautiful new offices and a culture committed to supporting everyone’s growth and development.
Concord is an equal opportunity employer. We employ, train, compensate and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We believe that diversity, inclusion and equity is paramount for the creation of music, theater and film that celebrates and empowers all cultures.
