What are the responsibilities and job description for the Concordia Publishing House is hiring: Marketing Manager in St Louis position at Concordia Publishing House?
Marketing Manager
Full-time
Concordia Publishing House, the publishing arm of The Lutheran Church-Missouri Synod (LCMS) is currently looking to hire a full-time Marketing Manager. The ideal candidate should have a commitment to our mission, a passion for publishing, and a dedication to marketing our products to enhance and support the proclamation of the Gospel throughout member congregations and the world. This position is responsible for the management of products and services from ideation to sunsetting to optimize cost, value, and cycle time in support of CPH's mission and business plan goals.
Specific duties include :
- Develops, updates, and executes the annual business plan to achieve results daily including sales, costs, inventory, budgets, and missional impact.
- Supports the publishing plan by preparing financially viable product proposals for internal and executive approval.
- Researches the competitive environment to properly position products in the marketplace, identifying both large-scale and niche opportunities.
- Actively engages in an ongoing study of relevant market segments regarding characteristics, buyer profiles, market trends, etc.
- Works to optimize content, covers, and titles to maximize product impact.
- Oversees and assists with maintaining and updating product metadata through the ERP and web systems; collaborates with internal partners to ensure updates take effect.
- Works with the Marketing team to ideate and implement promotional campaigns including seasonal sales, warehouse sales, and other targeted offers.
- Develops and maintains an effective working relationship with the various members of the creative team(s) to ensure the successful development and marketing of products in assigned product groups.
- Collaborates with other marketing managers, copywriters, and designers to develop marketing programs designed to maximize both the launch of new titles as well as products later in their life cycle.
The ideal candidate will possess the following knowledge, skills, and abilities :
CPH offers a generous benefits package that can be tailored to your specific needs and well-being.
