Director of Enrollment Marketing for CUWAA Schools

Concordia University is a Lutheran higher education community committed to helping students develop in mind, body and spirit for service to Christ in the Church and in the world.

Position Summary

The Director of Enrollment Marketing serves as the dedicated marketing liaison for CUWAA academic schools, driving strategies to support enrollment growth. This role collaborates with school leadership to develop tailored marketing plans informed by data, market trends, and enrollment goals.

Job Duties & Responsibilities

• Partner with academic deans to create and implement strategic marketing plans focused on enrollment growth.
• Analyze internal enrollment data and external market trends to inform decision-making and strategy.
• Oversee non-digital marketing budgets allocated for each academic school, ensuring funds are used effectively.
• Consult with leadership on new academic program opportunities, providing insights on enrollment and competitive landscapes.
• Collaborate with internal teams to produce marketing materials that resonate with prospective students.
• Because the unit is collaborative and dynamic, on occasion, other duties may be assigned

Knowledge, Skills, & Abilities

• Strong strategic thinking and analytical skills.
• Knowledge of higher education marketing and enrollment trends.
• Ability to communicate complex data insights to non-marketing stakeholders.
• Experience managing budgets and creating effective strategies to achieve measurable goals.
• Supportive of the mission and values of Concordia University Wisconsin/Ann Arbor and the Lutheran Church Missouri Synod (LCMS)

Education & Experience

• Bachelor's degree in marketing, business, or related field required.
• 5 years of marketing experience, preferably in higher education or enrollment.

Physical Demands/Equipment (Click to View)

Compensation & Benefits

This is a full-time, exempt (salary) position. The starting wage may be determined upon education and/or experience. Concordia University benefit options include, but are not limited to the following:

• Health, Dental and Vision Insurance
• Personal Spending Account, Flexible Spending Account, and/or Health Savings Account
• Disability and Survivor Plan
• Retirement Pension Plan
• Retirement 403(b) Savings Plan
• Basic Life and Supplemental Life Insurance
• Accidental Death and Dismemberment Coverage
• Critical Illness and Accident Insurance
• Tuition waiver benefits (available for employees and their qualified dependents)

Compensation and Benefit Details

Application Instructions

To receive full consideration, all applicants are asked to complete and submit an online employment application through the Concordia University Employment page. To begin, please click the Apply Now section on the job page and then click the Apply For This Position button to begin the application process.

Equal Opportunity Employer

It is the policy of CU to provide equal opportunity to all employees and applicants for employment in accordance with all applicable federal, state, and local laws.

The University will not discriminate against or harass any employee or applicant for employment because of race, color, sex, pregnancy, national origin (including ancestry), citizenship status, physical or mental disability, age, marital status, gender, veteran or military status, predisposing genetic characteristics, domestic violence victim status, or any other characteristic protected by federal, state or local laws.

However, CU is an institution of the LCMS and, to the extent allowed by law, CU reserves the right to give preference in employment based on religion. In addition, preference in holding certain employment positions is given to ordained or rostered ministers of the LCMS. Based on a religious tenet, CU recognizes only male, LCMS ordained Ministers of the Gospel, but recognizes both male and female LCMS Rostered Ministers of the Gospel.

The Human Resources Department has been appointed to manage the equal employment opportunity program, including all equal employment opportunity activities, as required by federal, state and local agencies. If any employee or applicant for employment believes this policy has been violated, he/she must contact the Director of Human Resources.

Concordia University is a HLC accredited, co-educational, liberal arts school offering more than 70 undergraduate majors, over 40 master's degree programs, and 4 doctoral programs. There are also a variety of accelerated evening and e-learning programs.