Associate Manager, Social Media, Allure

Job Description Location: New York, NY Overview/Purpose: Allure is seeking an enthusiastic Associate Social Media Manager to drive content creation for Allure’s social media channels. This role is primarily responsible for day-to-day posting, editing and optimization of content on multiple social media platforms including Tiktok, Instagram, Reddit, Pinterest, YouTube, Facebook, X and Threads. They will also assist in creating visually compelling social media content (e.g. graphics and short-form vertical videos) to amplify Allure’s storytelling on all channels. This role works collaboratively across teams to roll out monthly cover launches and features, commerce initiatives, and collaborate on growth strategy. Along with a passion for beauty and attention to detail, the candidate must have experience crafting and editing content for social media, as well as scheduling posts for multiple platforms. Strong editorial and writing skills are critical. The role is intended for someone who cares deeply about beauty and wellness topics, has strong creative skills and is enthusiastic about joining an agile social team. This person has an instinct for what’s on (and off) brand, has an eye for powerful visuals, understands how data can inform a smart editorial and social strategy, and is an expert at juggling multiple projects, managing deadlines, distilling social numbers into actionable insights, and advocating for strong social content across the organization. The ideal candidate should also have an interest in community and conversation management, and will be responsible for cultivating content engagement in community forums. Primary Responsibilities: Day-to-day posting, editing and optimization of content on multiple social media platforms including Tiktok, Instagram, Pinterest, YouTube, Facebook, X and Threads. Build, write and edit creative assets for various social platforms. Community and board management on forum-oriented platforms and groups. Strategize and work together with Allure’s edit and visuals team to bring editorial content to life on social Make daily recommendations to, and work closely with, the editorial and commerce teams Gather and edit UGC assets from the editorial and commerce teams for social media Brainstorm new ideas and plan rollout strategies for testing with the audience development team Additional duties as required, or as assigned by manager Requirements: 1-3 years experience creating social media content for a number of different platforms Social media copywriting experience and strong writing skills. Personal or professional experience on forum-oriented platforms like Reddit and Discord. Design background and ability to use design tools – Canva, Adobe Suite, etc., Experience posting to core channels: Instagram, TikTok, Facebook, Pinterest Passion for social media and growing audiences Experience in the beauty industry a huge plus Positive team player and an enthusiastic work ethic Familiarity with Allure’s content, tone and voice Excellent organizational skills, focus, and attention to detail An established ability to synthesize and communicate information quickly Must complete an edit test (writing, social, or video samples are a plus!)

Salary : $72,000 - $77,000