Senior Director, Social Media, GQ

Location:

Senior Director, Social Media - GQ US

The Senior Director of Social Media for GQ is a creative and innovative media talent who leads our social team. A perfect candidate will understand how to use social media to develop multimedia storytelling that engages and informs GQ audiences across platforms, and will be developing sharp new ways to use emerging social tools and networks effectively. The senior director will oversee the team's social media managers and freelancers, and is responsible for all of GQ's output on social platforms. They should be comfortable both setting high-level strategies and digging into the daily process themselves by writing, editing and defining the visual direction of social content. This person will work closely with GQ's global director of content strategy, its site director, its editors, reporters, and designers to create and optimize content for social platforms, using analytics-based strategies to increase audience engagement, social referrals, subscriptions, affiliate revenue and other business priorities. They must lead all cross-functional work associated with content on GQ's social channels, including collaborating with PR, video, commercial, art and design on all the ways social media is central to GQ's continued success.

Along with a passion for creative editorial storytelling and attention to detail, the candidate must have in-depth social media experience and a proven history of growing social audiences. The role is intended for someone who cares deeply about the important topics we cover, has strong writing skills, knowledge of analytical tools, and is enthusiastic about leading an agile team. This person has an instinct for what's on (and off) brand, has an eye for powerful visuals, understands how data can inform a smart social strategy, and is an expert at juggling multiple projects, managing deadlines, distilling social numbers into actionable insights, communicating to brand leadership on strategy and performance, and advocating for strong social content across the organization. They must be a collaborator and leader, stretching across GQ's edit, video, commercial, and other teams to produce results in traffic, revenue and audience growth.

Primary Responsibilities:

• Take strategic ownership of GQ's social platforms, guiding high-level strategy and day-to-day content creation, copywriting, visual design and more to increase traffic, engagement, and views.

• Manage a social calendar in collaboration with editorial, video, commercial, PR, and consumer marketing teams and create content that keep GQ's social feeds humming with the latest from our worlds of culture and fashion

• Define a distinctive, balanced visual aesthetic for GQ's social presence with original content and reach-driven visuals. Oversee planning and execution of GQ social video and images with a hands-on approach to visual direction and editing.

• Lead the development of social content packages and social rollouts of editorial storytelling in partnership with editors, writers, video, talent and comms teams

• Collaborate with video producers to cover live events and GQ topics on social media, and develop social-first video franchises with the opportunity for audience growth, brand-building, and revenue

• Manage social media editors, helping them develop their skills and grow their careers

• Work with GQ's sales and marketing team on sponsorship opportunities in addition to the commerce team on driving audience shopping behaviors.

• Report on content performance and present social insights and best practices. Adjust social strategy based on results.

Requirements:

• Extensive experience in news publishing, ideally having worked on both editorial and audience development

• Professional experience creating and optimizing content for platforms including Facebook, Twitter, Instagram (including Reels and Threads), YouTube, Pinterest, TikTok, Twitch, and/or LinkedIn

• Professional experience with publishing and analytics tools like DashHudson, ListenFirst, Parse.ly, and Google Analytics

• Experience creating visual assets with Premiere, Photoshop, InDesign, and/or Illustrator

• Comfortable directing video and visual creation for social

• Experience driving and/or contributing to commerce strategy on social platforms with a strong POV on packaging, CTA, measurement, and optimization

• Experience managing teams

• Adept with GQ's content, tone and voice

• Strong writing and communication skills, both in social copy and in presenting to leadership

• Strong editorial judgment

• Excellent organizational skills, focus, and attention to detail

The expected base salary range for this position is from $150,000-$180,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Conde Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.