What are the responsibilities and job description for the Senior Director, Business Marketing position at Conduent?
Job Description
Senior Director, Head of Solution Marketing
Job Brief :
The Head of Solution Marketing leads a team of marketing business partners to develop solution-specific marketing for the Commercial, Government and Transportation Segments, partnering with senior leadership across the enterprise to develop an integrated marketing strategy that drives awareness / consideration, generates demand and accelerates the sales process. This role will lead a team in the development, implementation and execution of the marketing plan, working collaboratively with the business, sales and shared services teams as well as other functions, and will be accountable for achievement of financial budget targets as well as leads, signings and pipeline targets.
The ideal candidate will have demonstrated experience in developing positioning / messaging, marketing content, demand generation programs and sales acceleration tools to increase our win rate. The candidate should have a strong grasp of contemporary marketing strategies, tools, and techniques. This role will work collaboratively and proactively with the business unit and sales leadership to define the marketing priorities and activities that accelerate the sales cycle. Experience in account-based marketing, digital demand generation, content management, thought-leadership development, sales enablement and event management are essential.
Key Responsibilities :
- Key decision maker for campaign development, social media presence, paid media, thought leadership, content development, sales enablement and event presence.
- Position Conduent as a technology-led business process solutions company that is perceived as an innovative market leader.
- Maintain constant interlock with Business and Sales Leadership to set overall marketing plan that supports business strategy, incorporating client pain points and the outcomes our solutions enable to produce compelling, competitively advantaged value propositions for our solutions.
- Develop, plan and execute high-impact marketing strategy, cross-functional initiatives and programs that generate high-quality leads and drive signings, pipeline and accelerate sales including new logos, account penetration, and renewals with ABM (1 : Many, 1 : 1), campaigns and related programs.
- Lead team to :
- Work closely with the subject matter experts to develop the content (presentations, demos, speaking engagements, etc), overall presence, messaging and signage, client engagement for industry events.
- Work with account management on presentations, client visits, executive summaries, QBRs, vendor showcases, etc to support client engagements - focused on solving client pain points for specific accounts.
- Develop and execute marketing / demand generation campaigns (emails, nurture campaigns, webinars, key words, digital display ads, etc) specific to the solutions to generate leads that convert to pipeline.
- Develop appropriate sales-support materials including brochures, sell sheets, state profiles, website content, industry analyst presentations ... by working closely with SMEs to distill value propositions and reasons to believe that address client pain points.
- Work with business experts to develop thought leadership pieces such as eBooks, blogs, white papers, etc that can be used on our website, social media and campaigns to demonstrate Conduent's expertise.
- Work with business and SMEs to develop sales training materials for solutions including solution presentations, battlecards, brochures, etc.
- Utilize data to analyze marketing tactics for continuous improvement and spend optimization
Requirements :
