DIRECTOR, TECH PR/COMMUNICATIONS

ABOUT CONFIDANT

Confidant is a creative and strategic communications agency named for the role we play with brands. We’re an experienced team of big agency defectors paving the way for a new, agile communications agency model. With a vision for serving clients better through smaller, more dedicated teams of experienced and well-cared for professionals, Confidant is built to serve strong in-house teams with big agency thinking and boutique agency agility. With offices in NYC (PR Studio) and Nashville (Creative Studio), clients include Amazon, Shake Shack, Sony, Aura, Fi, BARK/BarkBox, Chobani, La Colombe, Bridgestone/Firestone, Harlem Globetrotters, and others. Confidant is an independent agency in the Nostos Network, and has been recognized with industry awards, including Inc.’s Best Workplaces 2021, 2023 & 2024; PRWeek’s Best Boutique Agency 2021 (Honorable Mention); PRovoke’s Outstanding Boutique Agency (Finalist); PRovoke’s Top 5 Boutique Agencies to Work For (2021-2024); PRNews Agency Elite Top 100 (2021-2024); PR Net’s 2023 Next Gen and 100 Lists; and Agency of the Year/Southeast (Silver) at the 2023 AdAge Small Agency Awards. Learn more at confidant.co.

WHY WE’RE DIFFERENT

• Experienced: A hands-on, seasoned team
• Strategic: Insights-based strategy aligned to client business goals
• Impactful: Set up to dive deep and focused on results
• Integrated: Multichannel storytelling mindset and capabilities
• Transparent: Upfront about expectations on all fronts
• Agile: Smaller, dedicated teams delivering more, with less overhead

JOB DESCRIPTION

Confidant is looking for a Tech PR/Communications Director to support a fast-paced, global e-commerce account through corporate reputation and consumer PR storytelling programs in the DC metro area and beyond.  

This position entails developing and leading communications campaigns, ensuring consistent, impactful messaging for the company’s various stakeholders. The role involves overseeing media relations, executive communications, and corporate storytelling while collaborating with cross-functional teams to enhance brand reputation and customer trust. This role will help lead both consumer and corporate communications initiatives that leverage news, product launches, creative campaigns, client executives, social impact initiatives and industry trends to promote our clients’ stories primarily across owned, and earned channels as well as paid channels, when relevant. 

The ideal candidate will have 8 years of PR agency or in-house experience supporting work for tech and e-commerce companies where media relations (strategy AND day-to-day execution) is central to their remit. Experience driving earned media around key industry trends and policy is critical. Experience working with local Washington, DC media and policy makers, as well as enhancing a company’s reputation in their hometowns, is a must. Candidates must also be excellent writers, strong earned media strategists and have experience placing coverage with both consumer and business/tech media.

EMPLOYMENT TYPE

Full-time; Fully Remote 

RESPONSIBILITIES

• Development and implement comprehensive, integrated campaigns with a specific focus on thought leadership, media relations, executive visibility and corporate storytelling.
• Build and maintain strong relationships with consumer, business/tech and trade media, analysts, and influencers in the tech, logistic and e-commerce sectors.
• Expertly counsel clients across a range of industries to manage issues and meet business goals based on a deep understanding of the media, regulatory and stakeholder landscape; provide issues management and crisis counsel, when warranted.
• Develop executive positioning platforms and executive visibility strategies to deploy across earned, owned and social channels to reach priority stakeholders; strong understanding of digital executive visibility strategy and content (LinkedIn, Twitter and Instagram).
• Manage day-to-day operations of specific accounts, including coordination of integrated workstreams, client communication and team management.
• Monitor global news and industry trends, identifying potential risks and opportunities.
• Contribute to the agency's new business proposals; participate in new business presentations.

QUALIFICATIONS

• 8 years’ experience in communications, public relations or corporate affairs (a mix of agency and in-house experience is welcome), preferably in tech, logistics or e-commerce.
• Strong experience working on companies’ corporate stories in the DC metro area, including workplace, e-commerce, product development, customer support, consumer research, executive visibility, thought leadership and reputation management.
• Understand local business and policy needs to develop a proactive communications plan to drive awareness around client’s work with local cities and its economic impact. 
• Strong ability to work and influence teams cross functionally, integrating comms plans seamlessly with other departments and functions, such as marketing, policy and legal.
• Ability to navigate complex regulatory and policy-related communications.
• Collaborative spirit, with a strong understanding of how to communicate with teams and the ability to manage internal and external (client) expectations.
• Strong interpersonal skills, with proven effectiveness driving complex multi-stakeholder planning processes, driving cross-team programs to desired results.
• Excellent strategic understanding of both traditional and modern communications, integrating strategic planning, analytics and creative to develop and execute integrated media campaigns, when relevant.
• Deep experience securing opportunities for clients at top-tier business and industry conferences/events, on speaking panels, and in business membership groups.
• Understand a variety of research tools and techniques and how to turn research – primary and/or secondary – into client insights, strategies, and tactics across internal and external channels to build reputation and brand trust.
• Self-starter, solution-oriented, and an agent of change.
• Willing to both set strategy, and implement, as needed; displays strong analytical and problem-solving skills.
• Flexibility to work both independently and in a dynamic, high energy, team-oriented atmosphere.
• Comfortable working across industries.
• Personal drive and passion for the industry; supportive, inspiring and motivational leader.

BENEFITS OF WORKING FOR CONFIDANT

We offer excellent compensation, including competitive salaries and bonuses; paid parental leave, holidays and volunteer time off, in addition to ample PTO; comprehensive healthcare, vision, and dental coverage; professional growth and development programs to help advance your career; charitable giving benefit; and a matching 401k. Flat structure, caring culture. 

LOCATION 

Washington, DC area-based candidates only; This position is fully remote but will require regular in-person client meetings and media relations support in the DC metro area. Occasional travel to NYC and elsewhere.

DIVERSITY STATEMENT

At Confidant, we believe that delivering our best and most creative work begins with being accepting of each other. Prioritizing diversity, equity, inclusion and belonging means actively recognizing and valuing the differences among people, ensuring fair treatment and opportunities for all, and fostering an environment where everyone feels respected, heard, valued and engaged. 

We are committed to equal employment opportunity, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

COMPENSATION

The salary for this role is $125K-$145K, commensurate with experience.