Confidential Healthcare Facility -
External Marketing Liaison
Location : York and Harrisburg, PA
Are you a dynamic, results-driven professional with a passion for healthcare marketing and business development? Our skilled nursing facilities in York and Harrisburg, PA, are seeking a ( Director of Business Development) External Marketing Liaison to lead our external marketing efforts and drive census growth.
With a proven record of quality care, cutting-edge rehabilitation services, and a commitment to excellence, we’re looking for a leader to elevate our presence and foster lasting relationships with referral sources across the region.
Why You’ll Love This Role
- Generous Compensation Package : Competitive base salary and performance-driven bonuses.
- Comprehensive Benefits :
Group health, dental, and vision insurance.
Employer-paid life insurance.401(k) with company match.Flexible PTO and paid holidays.Extensive Regional Support : Access to resources and a dedicated team to help you succeed.Opportunity to Thrive : Be part of a growing organization making a meaningful impact on residents’ lives.Key Responsibilities
Strategic Marketing & Outreach
Build and maintain strong relationships with hospitals, case managers, social workers, physicians, assisted living facilities, and other community resources.Identify and capitalize on opportunities to increase census and enhance the facility’s payor mix.Develop and execute strategic marketing plans to promote specialized post-acute rehabilitation and long-term care services.Represent the facilities at community events, networking functions, and professional healthcare conferences.Referral Management
Collaborate with referral sources to streamline the admissions process, ensuring smooth transitions for new residents.Conduct professional presentations to educate referral sources about the facility’s services and capabilities.Review referrals to ensure clinical appropriateness and alignment with facility capabilities.Collaboration & Leadership
Partner with internal teams, including the administrator, nursing, business office, and admissions, to create a seamless admissions experience.Act as a liaison between the facility and the healthcare community, providing insight into market trends and opportunities.What We’re Looking For
Proven Experience : 2 years in a healthcare marketing, business development, or admissions role, preferably in skilled nursing, long-term care, or post-acute rehabilitation.Sales & Relationship Building : Strong ability to market services, cultivate relationships, and drive referrals.Knowledge of Healthcare Systems : Familiarity with insurance providers, Medicare / Medicaid processes, and clinical requirements for admissions.Dynamic Communication Skills : Exceptional interpersonal, presentation, and networking abilities.Self-Starter : Motivated to take initiative, achieve goals, and make a measurable impact.How You’ll Succeed
Relationship Building : Cultivate and nurture partnerships with key referral sources, ensuring a steady flow of admissions.Strategic Thinking : Develop and execute innovative marketing strategies to expand market share.Community Engagement : Represent the facilities with professionalism and enthusiasm, enhancing visibility and reputation.Team Collaboration : Work seamlessly with internal and external stakeholders to ensure operational alignment and customer satisfaction.Ready to Make a Difference?
If you’re an ambitious professional who thrives in a fast-paced environment and has a passion for connecting patients with exceptional care, we’d love to hear from you! Join us in shaping the future of healthcare in York and Harrisburg.
Apply today and be part of a team dedicated to excellence!
We are an equal-opportunity employer and value diversity in the workplace.
