What are the responsibilities and job description for the Remote Digital Marketing & Social Media Expert position at Confidential Job?

What we are looking for :

We’re looking for a talented Digital Marketing Social Media Expert to join our team. If you excel at creating impactful social media campaigns, driving online engagement, and leveraging data to boost results, we want to hear from you!

This position is fully remote , with a preference for candidates based in Austin, TX. However, applicants from other locations within the U.S. who meet the job requirements are also encouraged to apply.

Job Overview :

As a Digital Marketing Social Media Expert, you will be responsible for developing and executing effective social media strategies to grow our clients' online presence, drive customer engagement, and generate leads. You will be the go-to expert for managing paid and organic social media efforts, tracking analytics, and using insights to refine digital marketing strategies. This role requires a creative and strategic thinker who is data-driven and up-to-date with the latest trends and tools in the digital marketing landscape.

Key Responsibilities :

Develop Social Media Strategies : Design and implement data-driven social media strategies for a variety of clients including B2B and B2C across different platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube) to increase engagement, brand awareness, and conversions.
Campaign Management : Plan, execute, and optimize both paid and organic social media campaigns, ensuring alignment with clients' marketing goals and KPIs.
Content Creation : Work closely with the content and design teams to create compelling social media content, including images, videos, and copy, that resonates with the target audience and supports marketing objectives.
Customer Acquisition & Lead Generation : Use social media to generate leads and find potential customers. Utilize tools such as Facebook Ads, Instagram Ads, LinkedIn Ads, and Google Ads to drive targeted traffic to landing pages and increase conversions.
Social Media Analytics & Optimization : Monitor performance metrics across all social media channels. Analyze data from social media analytics tools (e.g., Google Analytics, Facebook Insights, LinkedIn Analytics) to optimize content and strategies for better engagement and lead generation.
Stay Updated with Digital Trends : Keep up-to-date with the latest trends, algorithms, and changes in social media platforms and adjust strategies to take advantage of new opportunities.
SEO & Social Media Integration : Ensure that social media efforts are aligned with broader SEO and content marketing strategies to improve organic visibility and drive traffic.
Community Management : Engage with online communities, respond to customer queries, and manage feedback in a professional and timely manner.

LinkedIn-Specific Responsibilities :

LinkedIn Strategy : Leverage LinkedIn to engage business professionals, generate leads, and build brand authority. Use LinkedIn Sales Navigator and organic tactics to target key decision-makers and influencers.

LinkedIn Ads & Campaigns : Plan and execute LinkedIn Ads for client campaigns, targeting specific industries, roles, and markets to increase brand visibility and lead generation in the B2B space.

Thought Leadership : Collaborate with key team members and clients to position them as thought leaders by crafting LinkedIn posts, articles, and insights relevant to their industry.

Qualifications :

Proven experience as a Digital Marketing Social Media Expert or similar role in an agency or corporate setting.

Expertise in managing paid and organic social media campaigns across platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter).

Strong understanding of digital marketing principles, including lead generation, conversion optimization, and customer acquisition.

Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics tools (e.g., Google Analytics, Facebook Insights, LinkedIn Analytics).

Experience with paid social media advertising (Facebook Ads Manager, Instagram Ads, LinkedIn Ads, etc.) and knowledge of how to optimize for conversions.

Excellent copywriting skills and the ability to craft engaging, on-brand content.

Knowledge of SEO principles and how social media fits into broader digital marketing strategies.

Data-driven mindset with a focus on using metrics to drive decision-making and campaign optimization.

Excellent communication skills and ability to work collaboratively across teams.

In-depth knowledge of platform strategies, tools, and best practices for B2B and B2C engagement.

Preferred Skills :

Experience with CRM platforms and marketing automation tools (e.g., HubSpot, Salesforce).

Basic graphic design or video editing skills.

Knowledge of influencer marketing and partnerships.

Understanding of eCommerce or performance marketing strategies.

Understanding the role of social media and digital marketing sales funnels for helping to achieve KPIs related to selling products and services, both digital and in person

What We Offer :

Competitive Compensation : We offer a competitive salary based on experience and market standards, with performance-based bonuses.

Generous Benefits Package : Including comprehensive health, dental, and vision insurance, and flexible spending accounts.

Paid Time Off & Flexibility : Generous PTO, including vacation days, sick leave, and paid holidays, with flexible working hours to accommodate work-life balance.

Professional Growth : Continuous opportunities for learning and development, including mentorship programs, access to conferences, workshops, and certification courses.

Creative Freedom : You’ll have the autonomy to experiment with innovative ideas and collaborate with leadership to direct brands.

Work Environment : A collaborative, inclusive, and diverse workplace that fosters creativity and professional development. You’ll be part of a team that values innovation and the well-being of our employees.

Remote-Friendly : Flexibility to work remotely with a well-equipped home-office setup or in office.

Required Additional Step :

Send us your portfolio and a brief cover letter telling us why you're the perfect fit for this role. Bonus points if you can show us a project that showcases both your content creation and graphic design expertise! Submit to vteamrecruiting@gmail.com, with the subject line “Digital Marketing Social Media Expert”.

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