What are the responsibilities and job description for the Email Marketing Director position at Confidential Jobs?
The Email Marketing Director will lead the strategy, execution, and performance of all email communications and campaigns for our e-commerce platforms. This pivotal role ensures seamless, engaging, and data-driven email marketing efforts that elevate the customer journey and drive business success.
Essential Duties and Responsibilities
Email Platform Architecture
Identify cost-effective email platforms tailored to list size and business goals.
Oversee the migration of email lists and assets between platforms.
Design and manage the architecture for both marketing and transactional emails.
Email Campaign Management
Develop and execute comprehensive email marketing strategies.
Manage end-to-end campaign workflows, from ideation to execution and post-campaign analysis.
Ensure emails are user-friendly, visually appealing, and mobile-optimized.
Automation and Personalization
Implement and maintain advanced email automation systems.
Leverage customer data to create personalized, targeted email experiences.
Continuously refine automation strategies based on performance insights.
Performance Monitoring and Analytics
Define and track key metrics such as open rates, click-through rates, and conversion rates.
Analyze campaign performance to uncover insights and opportunities for improvement.
Deliver regular reports on email effectiveness and ROI.
Customer Journey Mapping
Map customer journeys to create relevant, timely, and impactful email touchpoints.
Collaborate with cross-functional teams to ensure email strategies align with broader business objectives.
Compliance and Best Practices
Ensure all email activities comply with GDPR, CAN-SPAM Act, and other relevant regulations.
Stay updated on email marketing trends and best practices, incorporating them to enhance results.
Essential Requirements & Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience in email or digital marketing, ideally within an e-commerce setting.
Strong expertise with email marketing platforms (e.g., Marketo, Mailgun) and automation tools.
Proficient in analytics tools (e.g., Google Analytics) with excellent analytical skills.
Exceptional writing, editing, and communication skills.
Highly detail-oriented with strong project management capabilities.
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