Senior Director of Marketing

The Senior Director of Marketing is responsible for leading the planning, scaling, evaluation, and development of paid and unpaid customer programs, full-funnel marketing, and digital lead generation. This role will lead and mentor a team, ensuring alignment with business objectives while fostering professional growth.

In partnership with leadership and sales, the Senior Director will develop and present marketing strategies for both existing and potential clients. The ideal candidate will have direct sales experience, as the marketing initiatives must drive conversions, it's not just about promotions, but about turning strategies into measurable results.

This role requires a strategic, creative thinker and a data-driven decision-maker, with the ability to lead in a fast-paced, evolving environment while ensuring all marketing efforts translate to tangible outcomes.

Key Responsibilities

• Formulate marketing campaigns targeting customer acquisition, retention and reactivation.
• Direct the management of digital lead generation campaigns in collaboration with third-party vendors.
• Spearhead the development and execution of comprehensive loyalty / membership program strategies to enhance customer acquisition and retention.
• Lead the creation and execution of e-commerce product marketing strategies to drive revenue without incurring operational expenses.
• Conduct thorough analysis of past marketing expenditures and performance to inform budgeting decisions.
• Monitor and track marketing spending, providing regular updates on budget utilization and variances.
• Identify cost-saving opportunities and efficiency improvements while maintaining marketing effectiveness.
• Work closely with marketing leader to allocate resources strategically across various channels and campaigns.
• Harness data analytics to optimize product pricing and promotional strategies, contributing to revenue maximization.
• Develop KPIs and reporting with a focus on ROI and other key revenue drivers, sharing results with leadership and other key stakeholders.
• Utilize CRM and other Martech platforms to streamline and personalize sales and marketing efforts.
• Foster cross-functional collaboration to seamlessly align marketing strategies with overarching business goals and objectives.
• Analyze customer behavior, industry and market trends to identify opportunities for program improvement.
• Provide leadership to team members to build skills and fosters a culture of innovation and accountability.
• Other duties as assigned.

Qualifications

This is an equal-opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.