Vice President, Digital Marketing

The Vice-President is a high-level executive that contributes to the overall performance of the firm by managing current client relationships and programs, generating business, hiring, developing and growing staff. The VP is a senior practitioner with specific expertise in social media and digital marketing and has the entrepreneurial spirit to develop new business opportunities while growing existing client relationships. This senior executive plays a critical role in leading cross-functional businesses, strategic initiatives and provides cutting-edge products to support clients’ mid- to long-term business objectives.

This professional supports the company finding new business opportunity and clients as well as the best possible talent serving as a highly coveted role model and mentor. Is responsible for managing the key metrics of client relationships, including client contribution and working capital, as well as the overall financial performance of his/her team. The VP innovates and/or adopts new methods and approaches which add to the digital marketing area of expertise’s intellectual capital while enhancing the client’s business and revenue opportunities. The VP demonstrates personal resilience in achieving goals and can drive business in all economic climates.

Responsibilities

• Identifies and capitalizes on emerging market trends and opportunities, driving innovative solutions to expand the business footprint. Actively seeks and pursues new business opportunities through networking, industry events, and direct outreach, aiming to consistently exceed revenue targets.
• Drives the strategy, budget, and execution of new business development through all forms of media buying, including but not limited to: Facebook, Instagram, Google (SEM, SEO, Display, etc.), social advertising, etc.
• Leads RFP responses
• Manages business development efforts; establish and achieve profitable goals that align with business priorities
• Demonstrates advanced social media and digital skills and can supervise the work of others
• Leads operational and financial performance of digital marketing, ensuring quality work, effective processes and that client requests are handled in timely and strategic fashion
• Drives solutions for new and existing clients
• Thoughtfully counsels clients based on broad communications landscape and business goals; take immediate action on client feedback
• Develops overall digital strategic programs for clients
• Develops and grows senior level client relationships
• Manages practice’s profitability and KPI’s
• Focuses on analytics (dashboards, reporting, and insights) and uses the dashboards, reporting, and insights to drive actionable decisions that grow our business
• Plays a critical role in leading cross-functional business and strategic initiatives
• Supervises staff by mentoring, motivating, coaching, consistently providing feedback, holding them accountable, conducting their reviews and overseeing their professional development
• Commits to continuous learning and improvement of leadership skills; sets and pursues stretch goals
• Innovates and/or adopts new methods and approaches which add to the area’s intellectual capital while enhancing the client’s business and revenue opportunities
• Works collaboratively with the company clients and cross functional internal teams to develop strategies and offerings for clients

Skills

• Proficiency on generating leads as well as developing attractive business pitches to create new business opportunities to the firm.
• Ability to identify organic growth with existing and potential clients
• Ability to lead and manage multiple complex projects
• Consultant mindset
• Exceptional leadership skills
• Strong management skills - ability to hire, develop, manage and retain staff
• Well versed in internet culture
• Critical thinking and numbers oriented (i.e. most comfortable using hard data to drive decision-making)
• Savvy-ness in using social/digital platforms, as well as mobile devices
• Ability to complete activities under an assigned budget
• Independent, creative spirit, and the ability to do things differently and feels comfortable outside the comfort zone
• High awareness re: attention to detail (especially in deliverables)
• Excellent interpersonal skills
• Ability to generate ideas and think creatively
• Ability to manage up and optimize the work produced by the team
• Ability to prioritize and execute multiple tasks simultaneously, and work well under pressure
• Ability to establish relationships with vendors, industry analysts, and channel owners
• Excellent project management skills, as well as event management skills
• High level of proficiency in business presentation skills

Qualifications

• BA or BS degree; graduate degree in business or specialist area preferred
• Deep understanding of the techniques of a professional services/consultancy firm
• Deep Insight and knowledge of social media and digital marketing
• First-hand experience in executing strategies that combine Paid, Owned and Earned tactics.
• Advanced knowledge of social and digital channels, as well as traditional and non-traditional paid media formats.
• Detailed understanding of traditional and non-traditional media publishers

Experience

• Ten (10) to thirteen (13) years of work experience in professional services firm, digital, social media, public relations, marketing, advertising, media publishing, communications or equivalent client-side roles
• Proven success in building and expanding new business relationships.