VP of Operations

JOB SUMMARY

We are seeking a dynamic and results-oriented General Manager to oversee our business in the state of Texas. Reporting to the Chief Operating Officer, this key leadership role will drive growth, optimize performance, and deliver business results in Texas across online and storefront channels. The ideal candidate possesses a strong understanding of direct-to-consumer online product management, P&L responsibility, and a proven track record of success in a fast-paced environment. Bilingual proficiency in English and Spanish is essential.

JOB RESPONSIBILITIES

Strategic Business Leadership

• Develop and execute strategic plans to achieve business objectives, including revenue growth, profitability, and market share expansion in Texas aligned with company’s key initiative(s) and the broader strategic vision.
• Drive the growth and performance of the direct-to-consumer online product line, leveraging data analytics and market insights to enhance the user experience and drive conversions.
• Develop and implement effective digital acquisition strategies to attract new customers, optimize customer acquisition costs, and increase conversion rates across digital channels.
• Champion a customer-centric culture, ensuring the delivery of exceptional service across all channels.

Financial Leadership

• Maintain comprehensive responsibility and oversight of the Texas P&L
• Ensure that budgets and forecasts are aligned.
• Monitor key performance indicators and implement strategies to optimize financial performance.
• Utilize attribution models to measure marketing effectiveness, allocate resources efficiently, and continuously improve ROI on acquisition spend.
• Analyze market trends, competitive landscape, and customer needs to identify opportunities for growth and innovation.
• Lead the annual budgeting process and ongoing financial planning while strategically allocating resources to maximize return on investment, implementing effective cost control measures, and identifying opportunities to improve operational efficiency and profit margins.

Operational and Team Management

• Oversee the day-to-day state operations and the online platform, ensuring efficiency, compliance, and customer satisfaction.
• Instill a growth mindset and consistent sense of purpose with leaders to foster innovation, execution, and alignment with the overarching strategy and vision.
• Recruit, develop and retain top talent through effective hiring, performance management, and professional development programs aligned with company objectives.
• Cultivate strong partnerships with cross-functional leaders and shared services, demonstrating the ability to influence, collaborate, and drive results through effective relationship building at all levels of the organization.

QUALIFICATIONS

Education Level Required: Bachelor’s degree in business administration, Finance, or related study.

Experience Required: Five or more years of demonstrated hands-on, progressive, and strategic leadership at a high growth, fast paced and dynamic organization. Bilingual proficiency in English and Spanish (written and verbal). Strong communication and interpersonal skills. Proven ability to interact with senior level executives, and drive results across all company functions.

Preferred Experience: Experience in the non-prime financial services industry. Retail experience in a multi-location environment. Product development or management experience servicing Hispanic immigrant consumers.

Knowledge Required: Effective executive presence and communication abilities to include verbal, written, public speaking, and one on one interpersonal skills. Ability to collaborate and actively listen to all levels of an organization. Proven ability to manage many opinions through a direct and respectful, tactful approach. Innovative thinking with a highly engaging and visionary leadership style. Adaptable and flexible to changing environments. Servant leadership.

Travel: Up to 25%