What are the responsibilities and job description for the Programmatic Media Manager position at Confidential?
About the Role:
We are seeking a results-driven Programmatic Media Manager to join our dynamic digital media team. This individual will be responsible for developing, executing, and optimizing programmatic campaigns across various platforms to achieve our clients' or company’s advertising goals. The ideal candidate is a data-savvy professional with a deep understanding of programmatic ecosystems, campaign strategy, and performance analytics.
Key Responsibilities:
Programmatic Campaign Management:
- Develop and manage programmatic ad campaigns across platforms like DV360, The Trade Desk, Xandr, StackAdapt, Basis, or other DSPs.
- Implement strategies to meet performance KPIs, including CTR, ROAS, CPA, and engagement metrics.
- Monitor and optimize campaigns in real-time to improve performance and maximize budgets.
Audience Targeting & Strategy:
- Leverage data management platforms (DMPs/CDPs) and first-/third-party data to define and refine target audiences.
- Create and implement audience segmentation strategies to increase reach and engagement.
Performance Analysis & Reporting:
- Conduct ongoing analysis to assess campaign effectiveness, identify trends, and provide actionable insights.
- Generate regular performance reports for stakeholders, showcasing campaign success and areas for improvement.
Collaboration & Stakeholder Engagement:
- Work with cross-functional teams, including creative, analytics, and account management, to ensure cohesive campaign execution.
- Communicate campaign performance, strategies, and recommendations to clients or internal teams.
Optimization & Innovation:
- Stay informed of industry trends, tools, and technologies to enhance programmatic strategies.
- Test and implement new programmatic solutions, such as contextual targeting, dynamic creative optimization (DCO), and AI-driven bidding strategies.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- 3-5 years of experience in programmatic media buying or campaign management.
- Expertise with DSPs such as DV360, The Trade Desk, or similar platforms.
- Strong analytical skills and proficiency in tools like Google Analytics, Tableau, or Excel.
- Familiarity with ad tracking, pixel implementation, and attribution models.
- Experience with CDPs, DMPs, audience segmentation, and data-driven marketing strategies.
- Excellent communication and presentation skills.
- Ability to multitask and manage multiple campaigns in a fast-paced environment.
Preferred Skills:
- Experience with emerging formats such as CTV, DOOH, or audio programmatic.
- Certifications in programmatic platforms (e.g., Google Marketing Platform, The Trade Desk Edge Academy).
- Knowledge of privacy laws and compliance, including GDPR and CCPA.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
