What are the responsibilities and job description for the Vice President, Brand Management position at Confidential?
Vice President, Brand Management
About the Company
Reputable manufacturer of practical, environmentally-friendly cleaning products
Industry
Manufacturing
Type
Privately Held
Founded
1995
Employees
51-200
Specialties
- moss
- mold & mildew cleaning products
- shower cleaning products
- mold remediation
- bleach free products
- easy cleaning solutions with superior results
- indoor and outdoor spider control
- all purpose cleaners
- bleach-free cleaners
- no scrub cleaners
- cleaning
- household cleaning
- and wet & forget
About the Role
The Company is seeking a Vice President of Brand Management to lead the strategic growth and stewardship of its premium cleaning product brand. The successful candidate will be responsible for developing and executing a comprehensive brand strategy that includes portfolio management, positioning, packaging, innovation, and both traditional and digital media campaigns. This role demands a dynamic marketer with a proven track record in driving significant brand growth, particularly through creative marketing activations and a strong digital presence. The VP will work closely with the Chief Commercial Officer to create an insight-driven growth strategy, with a focus on expanding the brand's presence in the North American market. Key responsibilities also include leading a high-energy team, managing the brand's financial performance, and fostering a culture of innovation and consumer-centric marketing. Candidates for this role should have a blue-chip CPG foundation, with experience in brand management from leading consumer goods companies. A background in household cleaning and maintenance brands, particularly those marketed through food, drug, and mass channels, is highly desirable. The ideal candidate will be a natural leader with a passion for results, an entrepreneurial spirit, and a strong digital marketing competency. They should be adept at using data and analytics to drive marketing decisions and be skilled in all aspects of marketing, including research, insights, and performance measurement. The role requires a strategic, analytical, and resourceful individual with a global mindset, strong interpersonal skills, and a proven ability to influence and lead a brand management team.
Hiring Manager Title
Chief Commercial Officer (CCO)
Travel Percent
Less than 10%
Functions
