What are the responsibilities and job description for the Vice President Marketing position at Confidential?
Company Background
A leading provider in the construction manufacturing industry, this company specializes in designing, fabricating, and supplying high-quality building materials and structural components for commercial, industrial, and residential projects. With a strong emphasis on innovation, durability, and efficiency, the company serves general contractors, developers, and facility managers, ensuring that projects are completed with precision, cost-effectiveness, and long-term reliability.
Backed by private equity investment, the company has pursued an aggressive growth strategy through acquisitions and regional expansion, strengthening its market position and increasing production capabilities. By integrating cutting-edge manufacturing technologies, lean production methods, and a streamlined supply chain, the company ensures that its products meet the highest industry standards while maintaining scalability and cost efficiency.
With a diverse portfolio of construction components, prefabricated materials, and specialty building systems, the company is a trusted partner for large-scale infrastructure projects, commercial developments, and specialty trade contractors. Its commitment to quality control, operational efficiency, and customer satisfaction has made it a leader in the sector.
As the company continues to scale operations across multiple locations, it is focused on expanding its leadership team to drive operational excellence, supply chain optimization, and sales growth, ensuring long-term success in a competitive and evolving industry.
Vice President of Marketing
Overview:
The Vice President of Marketing will lead brand strategy, demand generation, and market positioning for a high-growth, service-based company in the building and construction industry. This executive will drive customer acquisition, digital presence, and strategic communications to support business expansion and revenue growth. The ideal candidate has experience leading marketing for multi-location B2B service providers and understands how to scale marketing efforts in a competitive, contract-driven industry.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy that drives lead generation, brand awareness, and market penetration.
- Lead digital marketing, content strategy, and CRM-driven campaigns to attract and retain customers.
- Oversee the company’s online presence, including SEO, paid media, and social media engagement.
- Work closely with sales and operations teams to ensure marketing efforts support revenue goals.
- Build and manage the marketing budget, tracking ROI and optimizing spend.
- Develop strategic partnerships and sponsorships to enhance brand visibility.
- Implement data-driven decision-making, using analytics and customer insights to refine marketing strategies.
- Manage public relations and corporate communications, ensuring brand consistency across all channels.
Qualifications:
- 10 years of marketing leadership experience in a B2B service, construction, or contracting-related industry.
- Proven ability to drive lead generation and customer acquisition through digital and traditional marketing channels.
- Experience developing regional and national marketing campaigns for a multi-location organization.
- Strong expertise in SEO, PPC, content marketing, CRM, and marketing automation.
- Excellent leadership and cross-functional collaboration skills.
