Job Description
Job Description
We are seeking an experienced and strategic, results-driven Marketing Manager to join our team. This role is responsible for developing and executing comprehensive marketing strategies to enhance the company’s visibility, promote partnerships and increase engagement. The ideal candidate will have a deep understanding of marketing techniques and the ability to drive growth through effective campaigns ensuring they align with our brand strategy and business goals. The work is predominantly intellectual and varied in character. The role and work involve the consistent exercise of discretion and judgment in its performance.
Essential Duties and Responsibilities :
Strategic Marketing Planning :
- Develop and implement a marketing strategy to promote the company.
- Align marketing initiatives with company goals and growth objectives, including enhancing brand visibility and fostering partnerships.
- Plan and manage marketing campaigns, ensuring they target the right audiences and the right time through relevant channels.
Brand Management and Awareness :
Oversee the production of all marketing materials, including digital ads, social media content, email campaigns, print collateral, and more.Collaborate with external vendors and agencies as directed.Maintain brand consistency across all creative projects and channels.Digital Marketing & Social Media :
Lead the company’s digital marketing efforts, including website management, social media channels (organic and paid), and digital advertising campaigns.Assist with developing engaging content that highlights the company’s services, events, and amenities to create an exceptional guest experience.Manage social media platforms and respond to customer feedback in a timely manner, promoting a positive image of the airport.Stay up to date with industry trends and best practices to continuously improve creative processes and outputs.Event Marketing and Promotions :
Assist with promotion of executive events, including season promotions, events, company enhancements, and local community outreach programs.Organize and manage guest engagement events such as giveaways, contests, or special celebrations tied to holiday or special occasions.Develop creative promotions to encourage guests to use specific services.Public Meeting Coordination :
Assist with graphic, visual, and audio preparation and execution as assigned.Collaboration and Leadership :
Work closely with cross-functional teams to ensure alignment in marketing initiatives and enhance the overall passenger experience.Budget Management :
Develop and manage the marketing budget, ensuring that all activities and campaigns are executed within budgetary constraints.Track marketing expenditures and evaluate the ROI of campaigns to ensure the efficient use of resources.Other related duties as assigned.Qualifications :
To perform this job successfully, an individual must be able to perform each essential duty well. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions :
Exceptional written and verbal communication skills.Exceptional organizational skills and ability to multitask.Ability to work well under pressure and meet deadlines.Exceptional interpersonal skills.Creativity, vision, and outside-the-box thinking.Good analytical and insightful attention to detail and the ability to assess data and adjust strategies accordingly.Experience in working with external vendors and agencies.Ability to learn about the company to aide in high quality presentation production.Education / Experience :
Bachelor’s degree in marketing, social media, communications, or a related field required.3 - 5 years of experience in a creative role within a marketing department.Strong understanding of digital marketing, social media, SEO, and analytics.Proven track record of managing successful marketing campaigns that drive growth and engagement.Physical Demands :
The physical requirements described herein are representative of the requirements that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable an individual with disabilities to perform the essential functions of this position.
Must have color perception for visual color evaluation of designs.Must have the ability to sit for prolonged periods of time at a computer and the ability to utilize fully a computer and keyboard.Ability to traverse the company property.Work Environment :
Work shall be performed in a climate-controlled office environment.Travel from time to time for conferences or for community events.
